TECH CRUNCH - YouTube reverses policy on election misinformation, allowing false claims about 2020 election. Despite concerns, the company believes removing such content curtails political speech without reducing real-world harm. Specific false claims, like misleading polling places, are still prohibited. YouTube will provide updates on its 2024 election strategy soon.
288 posts categorized "YouTube"
YouTube Reverses Election Misinformation Policy
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YouTube Stories Are Shutting Down Jun 26 as Company Focuses on Shorts
TECH CRUNCH - YouTube announced that it will be shutting down YouTube Stories on Jun 26. The decision comes as YouTube aims to focus on other areas such as Shorts, Community posts, live videos, and long-form content. YouTube will notify creators through various channels about the shutdown, and existing Stories will remain live for 7 days after the shutdown date.
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YouTube Gives Advertisers New Ad Formats Across Shorts
TECH CRUNCH - YouTube is introducing new ad formats to its short-form feature Shorts, expanding its video reach campaigns to include 60-sec vertical videos, and allowing advertisers to be the first ad a viewer sees after they start scrolling through Shorts. The platform also expands reach ads into the home feed and brings YouTube Select to Shorts.
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YouTube Continues to See Ad Revenue Decline, 2.6% Drop YoY
TECH CRUNCH - Alphabet has reported that YouTube's ad revenue fell 2.6% YoY to $6.69B for Q1 of 2023, its 3rd consecutive quarterly drop, due to advertisers pulling back from the platform amid economic uncertainty. Despite the fall, YouTube managed to beat analysts' expectations of $6.6B. Alphabet's overall revenue for the quarter increased by 3% YoY to $69.8B.
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VK Server Expansion Reportedly Could Herald YouTube Ban
FORBES RUSSIA - VKontakte (VK) is reportedly expanding its network of servers in a joint project with Russian telecommunications providers. The move is to allow VK to withstand a spike in traffic if the Russian authorities ban YouTube, which has been anticipated since the country's crackdown on anti-government speech in the wake of the Ukrainian conflict. VK has promised telecom companies that it will increase its own traffic by poaching popular Russian-language bloggers from YouTube.
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YouTube Shutting Down Indian Social Commerce App Simsim
TECH CRUNCH - YouTube is shutting down Simsim, the Indian live social commerce app acquired in mid-2021 for ~$70M. The platform aimed to help small businesses in India transition to e-commerce by connecting local businesses, influencers, and customers. While YouTube is abandoning Simsim, it is committed to building a "seamless shopping experience for viewers and supporting creators' businesses".
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YouTube's New Head Talks 2023 Priorities, Including AI, Podcasting, Shorts, and More
TECH CRUNCH - YouTube's new head Neal Mohan said that the company in the year ahead aims to continue supporting the community by giving them more tools to make money. He also touched on other 2023 priorities, including how YouTube is looking to experiment with generative AI and multiple formats like Shorts and podcasts, among other things. He highlighted multi-lingual features including dubbing clips into another language and auto-caption.
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YouTube Tests Podcast Management Options in YouTube Studio
SOCIAL MEDIA TODAY - YouTube is taking its next steps into podcasting, with a new test of the capacity to upload and manage podcasts in the YouTube Studio app. YouTube's also testing new podcast analytics, which will provide podcast-specific performance insights, making it easier to measure your podcast content in separation from your video uploads.
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Susan Wojcicki Steps Down as YouTube CEO
CNET - YouTube CEO Susan Wojcicki said in a post on the YouTube blog she'll be stepping down as head of the world's biggest online video site. CPO Neal Mohan will be the new head of YouTube.
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YouTube Unveils New Program That Enables Students to Earn College Credits
TECH CRUNCH - YouTube announced that it's partnering with Arizona State University and educational video company Crash Course to launch a new program that enables students to earn college credit. The company says the new program, which is called College Foundations, is designed to create an affordable and accessible way to earn college credit. The credit can then be used at institutions that accept credits from Arizona State University.
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YouTube's New Shorts Monetization Process Will Come Into Effect in Feb
SOCIAL MEDIA TODAY - YouTube's new process for monetizing Shorts, which will see revenue from ads displayed between Shorts clips shared among eligible creators in the app, will come into effect from Feb 1, the video platform has confirmed. Creators will be able to apply for a cut of Shorts ad revenue if they have over 1K subscribers, and have seen 10M Shorts views over the preceding 90 days.
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E-commerce Will Go Viral on Social Media in 2023
REUTERS - One of China's biggest exports in 2023 will be its social e-commerce phenomenon. TikTok, YouTube and Amazon are among the companies rolling out features that blend online sharing and shopping. TikTok introduced the concept in the US and UK to replicate the success of Douyin which enabled goods valued at $119B to be sold in 2021. Amazon recently unveiled its own copycat, Inspire. OnlyFans, a video service known for its sexual content, also allows creators to sell personalised merchandise to subscribers.
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26% of Gen Z Users 'Chose' TikTok as Their No. 1 Social Media Platform
YAHOO FINANCE - New Consumer asked a poll of 3K Americans about one social media site that they would use if they were trapped on a deserted island. Millennials and older Americans which is 53% of those people, chose Facebook. Gen Z chose TikTok as their number one. 26% chose TikTok, and Instagram after that, and then Facebook third place after that. Besides, New Consumers also asked when it came to the streaming platform. YouTube was number one with 27%. After that, Netflix was number two with 26%.
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YouTube Music Starts Rolling out Its Personalized End-of-year Recaps
TECH CRUNCH - YouTube Music is starting to roll out its personalized end-of-year Recaps to allow users to relive their favorite music moments of 2022. The feature lets users see their top artists, songs, music videos, playlists, and more. The launch comes ahead of Spotify's highly-anticipated Wrapped feature, which tends to take social media by storm every year.
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YouTube Starts Testing a Quiz Feature for Community Posts
TECH CRUNCH - YouTube is experimenting with a new feature that allows creators to add quizzes to their community posts - the social media-style posts for channels that have at least 500 subscribers. The quiz beta is only available to a small number of creators. The company also said it's experimenting with a photo editing tool which will now come to the YouTube app on iOS devices after earlier tests on Android.
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