TECH CRUNCH - YouTube announced that it's partnering with Arizona State University and educational video company Crash Course to launch a new program that enables students to earn college credit. The company says the new program, which is called College Foundations, is designed to create an affordable and accessible way to earn college credit. The credit can then be used at institutions that accept credits from Arizona State University.
279 posts categorized "YouTube"
YouTube Unveils New Program That Enables Students to Earn College Credits
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YouTube's New Shorts Monetization Process Will Come Into Effect in Feb
SOCIAL MEDIA TODAY - YouTube's new process for monetizing Shorts, which will see revenue from ads displayed between Shorts clips shared among eligible creators in the app, will come into effect from Feb 1, the video platform has confirmed. Creators will be able to apply for a cut of Shorts ad revenue if they have over 1K subscribers, and have seen 10M Shorts views over the preceding 90 days.
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E-commerce Will Go Viral on Social Media in 2023
REUTERS - One of China's biggest exports in 2023 will be its social e-commerce phenomenon. TikTok, YouTube and Amazon are among the companies rolling out features that blend online sharing and shopping. TikTok introduced the concept in the US and UK to replicate the success of Douyin which enabled goods valued at $119B to be sold in 2021. Amazon recently unveiled its own copycat, Inspire. OnlyFans, a video service known for its sexual content, also allows creators to sell personalised merchandise to subscribers.
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26% of Gen Z Users 'Chose' TikTok as Their No. 1 Social Media Platform
YAHOO FINANCE - New Consumer asked a poll of 3K Americans about one social media site that they would use if they were trapped on a deserted island. Millennials and older Americans which is 53% of those people, chose Facebook. Gen Z chose TikTok as their number one. 26% chose TikTok, and Instagram after that, and then Facebook third place after that. Besides, New Consumers also asked when it came to the streaming platform. YouTube was number one with 27%. After that, Netflix was number two with 26%.
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YouTube Music Starts Rolling out Its Personalized End-of-year Recaps
TECH CRUNCH - YouTube Music is starting to roll out its personalized end-of-year Recaps to allow users to relive their favorite music moments of 2022. The feature lets users see their top artists, songs, music videos, playlists, and more. The launch comes ahead of Spotify's highly-anticipated Wrapped feature, which tends to take social media by storm every year.
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YouTube Starts Testing a Quiz Feature for Community Posts
TECH CRUNCH - YouTube is experimenting with a new feature that allows creators to add quizzes to their community posts - the social media-style posts for channels that have at least 500 subscribers. The quiz beta is only available to a small number of creators. The company also said it's experimenting with a photo editing tool which will now come to the YouTube app on iOS devices after earlier tests on Android.
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YouTube Shorts Begins Testing Shopping Features and Affiliate Marketing
TECH CRUNCH - YouTube is adding shopping features to Shorts. The features allow users to purchase products as they scroll through Shorts. The features are started to be introduced on YouTube Shorts with eligible creators in the US who are currently piloting the ability to tag products from their own stores. YouTube is experimenting with an affiliate program in the US that allows creators to earn commissions through purchases of recommended products in their Shorts.
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YouTube Music and Premium Jumps to ~80M Subscribers
CNET - YouTube's Music and Premium services have reached 80M paid subscribers globally as of September, the company's global head of music Lyor Cohen said. The number includes trial runs but is a substantial increase from the 50M mark it hit in Sept 2021.
by Kourtnee Jackson & Joan E. Solsman
See full article at CNet
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YouTube Begins Rolling out Shorts on TV Globally
TECH CRUNCH - YouTube is expanding the reach of YouTube Shorts by announcing that it will begin rolling out Shorts on TV to its global users. The company's updated smart TV app will now allow users to view the popular vertical videos in an optimized experience that's designed to feel more consistent with what users see on mobile.
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YouTube Hikes Price of Family Plans
CNET - YouTube Premium's family plan is about to rise in cost. The service is now priced at $23 a month - up $5 from the previous pricing of $18. The price change will begin Nov. 21, according to 9to5Google.
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YouTube Is Asking Some Users to Purchase a Premium Subscription to Watch in 4K
TECH CRUNCH - YouTube's Premium paid subscription might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. Users across Reddit and Twitter noted that YouTube had asked them to upgrade to the premium tier to watch videos in 4K. It's not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution.
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YouTube Targets TikTok With Revenue Sharing for Shorts, Partner Program Expansion
TECH CRUNCH - YouTube announced major changes to its YouTube Partner Program, allowing creators to earn ad revenue on Shorts. Now, Shorts creators can qualify for the Partner Program, which allows creators to earn ad revenue from YouTube. Shorts creators can join the Partner Program if they have at least 10M views on the platform over the last 90 days. As members of the Partner Program, these creators will earn 45% of ad revenue from their videos.
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YouTube Shorts Could Steal TikTok's Thunder With a Better Deal for Creators
TECH CRUNCH - YouTube is reportedly set to announce a Partner Program-like ad revenue sharing model on Tuesday at its Made on YouTube event. YouTube Shorts creators would get 45% of ad revenue - a smaller cut than they do on YouTube videos, but a substantial upgrade compared to a paltry Creator Fund payout.
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YouTube Platform Paved the Way for Today's Social Media
FAST COMPANY - YouTube, which started in 2005, set so much of the creator economy that we're seeing today. YouTube was the first platform to pay users in a meaningful way. Social networks are now moving in that direction of influencers and creators, but that is a response to the creator economy that YouTube unleashed. Now YouTube is facing a real threat from TikTok and arguably a more substantial one than any other business threat they've had before.
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YouTube Launches a Dedicated Podcasts Homepage for U.S. Users
TECH CRUNCH - YouTube confirmed a dedicated podcast's homepage is now live for U.S. users. The dedicated podcast page YouTube.com/podcasts went live sometime last month and is now linked, at least for some users, on YouTube's existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion, and others. It did not appear in the website's sidebar navigation, however.
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