TECH CRUNCH - YouTube's Premium paid subscription might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. Users across Reddit and Twitter noted that YouTube had asked them to upgrade to the premium tier to watch videos in 4K. It's not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution.
269 posts categorized "YouTube"
YouTube Is Asking Some Users to Purchase a Premium Subscription to Watch in 4K
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YouTube Targets TikTok With Revenue Sharing for Shorts, Partner Program Expansion
TECH CRUNCH - YouTube announced major changes to its YouTube Partner Program, allowing creators to earn ad revenue on Shorts. Now, Shorts creators can qualify for the Partner Program, which allows creators to earn ad revenue from YouTube. Shorts creators can join the Partner Program if they have at least 10M views on the platform over the last 90 days. As members of the Partner Program, these creators will earn 45% of ad revenue from their videos.
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YouTube Shorts Could Steal TikTok's Thunder With a Better Deal for Creators
TECH CRUNCH - YouTube is reportedly set to announce a Partner Program-like ad revenue sharing model on Tuesday at its Made on YouTube event. YouTube Shorts creators would get 45% of ad revenue - a smaller cut than they do on YouTube videos, but a substantial upgrade compared to a paltry Creator Fund payout.
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YouTube Platform Paved the Way for Today's Social Media
FAST COMPANY - YouTube, which started in 2005, set so much of the creator economy that we're seeing today. YouTube was the first platform to pay users in a meaningful way. Social networks are now moving in that direction of influencers and creators, but that is a response to the creator economy that YouTube unleashed. Now YouTube is facing a real threat from TikTok and arguably a more substantial one than any other business threat they've had before.
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YouTube Launches a Dedicated Podcasts Homepage for U.S. Users
TECH CRUNCH - YouTube confirmed a dedicated podcast's homepage is now live for U.S. users. The dedicated podcast page YouTube.com/podcasts went live sometime last month and is now linked, at least for some users, on YouTube's existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion, and others. It did not appear in the website's sidebar navigation, however.
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YouTube Shorts Will Start Adding Watermarks to Discourage Cross-platform Sharing
TECH CRUNCH - YouTube Shorts is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won't be able to download their video and cross-post it to other apps without a YouTube watermark.
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YouTube Is the Most Popular Social Media Among Teens, Followed by TikTok
CBS NEWS - YouTube and TikTok's popularity among teens has skyrocketed in recent years, while other social media platforms, like Facebook, have seen a decrease in teens using their services. 95% of kids ages 13 to 17 say they use YouTube. And 19% say they use YouTube almost constantly. TikTok is the second most popular among this age group, with 67% of 13 to 17 saying they use it. On top of that, 16% say they use TikTok almost constantly.
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TikTok to Overtake Facebook in Influencer Marketing Spend This Year, YouTube by 2024
TECH CRUNCH - According to a new analyst report, Instagram is on track to capture ~3x the amount of influencer marketing spending compared to TikTok in 2022 - or $2.23B spent on Instagram compared with the $774.8M spent on TikTok. However, TikTok is now on track to overtake Facebook in terms of influencer marketing spending this year and will overtake the No. 2 platform, YouTube, by 2024. Currently, YouTube is seeing $948M in influencer marketing dollars spent on its platform in the U.S., ahead of Facebook's $739M. In addition, TikTok has already overtaken YouTube based on marketer usage for influencer-based marketing.
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YouTube Partners Shopify to Rolls out New Shopping Features
TECH CRUNCH - YouTube is launching several new shopping features for both viewers and creators. Most notably, YouTube is partnering with Shopify to allow creators and merchants to feature their products on their channels. Eligible creators can now link their Shopify store to their YouTube channel. Creators can start benefiting from the Shopify partnership by visiting the 'Shopping' tab in YouTube Studio.
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YouTube Shorts Tops 1.5B Monthly Logged-in Users
TECH CRUNCH - YouTube announced its TikTok rival service YouTube Shorts is now being watched by ~1.5B logged-in users every month, less than two years after its launch. Related to its new milestone, YouTube also promoted Shorts' ability to drive viewers to creators' long-form video channels as a byproduct of its investments in Shorts. It's referring to the trend as "the rise of the multiformat creator" but, in reality, it seems to be more an admission that YouTube still sees more value in its longer-form content.
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YouTube Teases Livestream Shopping Expansion With Co-streams
TECH CRUNCH - At the YouTube Brandcast event, YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. One new feature, explained by YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator would bring their fanbase to the stream. The feature will roll out sometime later this year.
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Research Asserts Youtube's Bond With Viewers Is Tighter Than Other Media
DEADLINE - As YouTube took its first step onto turf long controlled by television - upfronts week in New York - it released new research affirming its connection with viewers. The study surveyed 2K respondents aged 18-64 in the U.S. from Jan 11 to 21. It found that 86% of survey respondents said YouTube delivered relevant and intellectual programming, compared with results in the 73% to 79% range for other platforms. In terms of emotion, the number was 84%, edging social media at 80%. The lone category where YouTube did not come out No. 1 was sensorial - aka the way programming looks and sounds - where it rated 72% and trailed streaming's 76%.
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YouTube Shorts Gains a TikTok-like 'Green Screen' Feature
TECH CRUNCH - YouTube is announcing the launch of "Green Screen," a tool that will allow users to use up to a 60-second video segment from any eligible YouTube video or YouTube Short as the background for their new original Short video. The feature joins several other effects available now to YouTube Shorts creators. It is also reported Shorts was now generating 30B views per day.
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YouTube TV Introduces Spanish Plan & Spanish Plus Add-on
TECH CRUNCH - YouTube TV has added two Spanish-language options: the Spanish Plan and the add-on, Spanish Plus. New subscribers that want a Spanish-only YouTube TV lineup can choose the Spanish Plan, which is $24.99/month for the first six months, then it will cost $34.99/month. The plan offers ~28 channels. For existing YouTube TV Base Plan subscribers who also want more Spanish content, the Spanish Plus add-on will include 25 additional Spanish-language channels at $9.99/month for the first six months, then $14.99/month.
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YouTube Go Is Shutting Down in August
TECH CRUNCH - YouTube Go is shutting down beginning this August. The lightweight Android app was first launched in 2016 and features offline viewing and nearby sharing. It looks like YouTube's decision to shut down Go may be a way for it to push users towards its Premium offering, which is currently priced at $12 per month in the United States and 129 rupees a month in India.
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