TECH CRUNCH - At the YouTube Brandcast event, YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. One new feature, explained by YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator would bring their fanbase to the stream. The feature will roll out sometime later this year.
259 posts categorized "YouTube"
YouTube Teases Livestream Shopping Expansion With Co-streams
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Research Asserts Youtube's Bond With Viewers Is Tighter Than Other Media
DEADLINE - As YouTube took its first step onto turf long controlled by television - upfronts week in New York - it released new research affirming its connection with viewers. The study surveyed 2K respondents aged 18-64 in the U.S. from Jan 11 to 21. It found that 86% of survey respondents said YouTube delivered relevant and intellectual programming, compared with results in the 73% to 79% range for other platforms. In terms of emotion, the number was 84%, edging social media at 80%. The lone category where YouTube did not come out No. 1 was sensorial - aka the way programming looks and sounds - where it rated 72% and trailed streaming's 76%.
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YouTube Shorts Gains a TikTok-like 'Green Screen' Feature
TECH CRUNCH - YouTube is announcing the launch of "Green Screen," a tool that will allow users to use up to a 60-second video segment from any eligible YouTube video or YouTube Short as the background for their new original Short video. The feature joins several other effects available now to YouTube Shorts creators. It is also reported Shorts was now generating 30B views per day.
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YouTube TV Introduces Spanish Plan & Spanish Plus Add-on
TECH CRUNCH - YouTube TV has added two Spanish-language options: the Spanish Plan and the add-on, Spanish Plus. New subscribers that want a Spanish-only YouTube TV lineup can choose the Spanish Plan, which is $24.99/month for the first six months, then it will cost $34.99/month. The plan offers ~28 channels. For existing YouTube TV Base Plan subscribers who also want more Spanish content, the Spanish Plus add-on will include 25 additional Spanish-language channels at $9.99/month for the first six months, then $14.99/month.
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YouTube Go Is Shutting Down in August
TECH CRUNCH - YouTube Go is shutting down beginning this August. The lightweight Android app was first launched in 2016 and features offline viewing and nearby sharing. It looks like YouTube's decision to shut down Go may be a way for it to push users towards its Premium offering, which is currently priced at $12 per month in the United States and 129 rupees a month in India.
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YouTube Ad Revenue Is Down
ENTREPRENEUR - Alphabet, the company that owns Google, YouTube, and Waze, has released its revenue for Q1 2022 and YouTube. The video platform had a total income of $6.87B during the first 3 months of 2022. Although this is 15% more than in the same period of the previous year ($6B), it represents a drop of $130M vs. Q2 2021 ($7B), $335M less than Q3 ($7.2B) and $1.7B less than Q4 ($8.63B). The video platform's goal for Q1 2022 was $7.48B.
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YouTube Expands Super Thanks Feature to All Eligible Creators
TECH CRUNCH - YouTube is expanding its Super Thanks feature to all eligible creators in the YouTube Partner Program. The feature lets viewers tip creators for individual uploaded videos. The company says millions of creators in 68 countries will now have access to monetization feature.
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Forecast: TikTok Revenues to Surpass Twitter/Snapchat Combined
ADVANCED TELEVISION - TikTok's worldwide ad revenues will triple this year, according to Insider Intelligence's inaugural forecast on TikTok ad revenues. TikTok will have ~$1.641B in ad revenues in 2022, with ~50% coming from the US. That means its ad business will be greater than Twitter's ($5.58B) and Snapchat's ($4.86B) combined. By 2024, at the end of the forecast period, TikTok's ad revenues will swell to $23.58B, essentially equivalent to YouTube's ($23.65B). Each company's worldwide digital ad market share will be 3.1%.
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iOS 15+ Users Will Get Youtube's Picture-in-picture Feature 'in A Matter of Days'
TECH CRUNCH - According to a tweet from YouTube TV on Mar 30, YouTube's picture-in-picture support for iOS will be coming to the service in a "matter of days." Also announced, YouTube is adding filtering options so viewers can more easily find the content they're looking for. This includes filtering and sorting options within a YouTube channel's video tab so that subscribers can sort by content type.
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YouTube May Be Getting a Dedicated Podcasts Homepage
TECH CRUNCH - A leaked document has unveiled more about YouTube's plans for the podcast, pointing to a future podcast's homepage on YouTube.com and other monetization features. The company says it will improve podcast ingestion by piloting the ability to pull in podcast RSS feeds. It also noted it plans to centralize podcasts on a new homepage at YouTube.com/podcasts.
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YouTube Adds Another TikTok Feature: Live Rings
MASHABLE - YouTube adds a small new feature to let users know if a channel is streaming live. While the platform has offered live streaming since 2016, users will see a ring sitting around a YouTube channel's circular icon with the word "Live" across it, which users can click to lead them to the stream.
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YouTube Plans to Double Down on More Creator Tools
TECH CRUNCH - YouTube CPO, Neal Mohan, has published a blog post that doubles down on the idea of NFTs for creators and lays out more detail on YouTube's bigger focus on building more tools for creators this year overall. The new features will include more features around Shopping, Collaboration in live streaming, video effects, and enhancement in analytics for creators.
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YouTube Is Considering NFTs, CEO's Letter Suggests
TECH CRUNCH - In a letter published by YouTube CEO Susan Wojcicki, the executive suggests the video-sharing platform may embrace Web3 technologies, including NFTs, as a means of helping YouTube creators make money. Wojcicki referred to the innovations taking place in the Web3 world as a "source of inspiration to continue innovating on YouTube."
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YouTube Shuts Division for Original Programming
WALL STREET JOURNAL - YouTube folds its effort to create original programming and focuses on the millions of creators who populate the video platform with content. CBO Robert Kyncl said that the platform would invest in live shopping programming, Black Voices Fund, and YouTube Shorts. Its head of YouTube Originals, Susanne Daniels, will exit in March. YouTube Originals will continue limitedly through unscripted children's and another programming.
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YouTube Is Removing the Dislike Count on All Videos
TECH CRUNCH - YouTube announced its decision to make the "dislike" count on videos private across its platform. Users can still click the thumbs down button on videos. Meanwhile, creators will be able to track their dislikes in YouTube Studio.
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