TECH CRUNCH - May 12 - YouTube introduced the YouTube Shorts Fund, a $100M fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021-2022. Creators can't apply for the fund to help with content production, however. Instead, YouTube will reach out to creators each month whose videos exceeded certain milestones in rewarding them for their contributions.
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YouTube Announces a $100M Fund for Top YouTube Shorts Creators
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Top Platforms Are Unsafe for LGBTQ Community
USA TODAY - May 11 - Pew Research Center study in Jan said ~80% of social media companies are doing an only fair or poor job at addressing online harassment or bullying on their platforms. The Pew Center study also said ~ 68% of lesbian, gay or bisexual adults who say they have been harassed online think it occurred because of their sexual orientation. Facebook, YouTube, and Twitter each said in separate statements that they want to make their platforms safer for all, including the LGBTQ+ community.
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YouTube's TikTok Clone, "Shorts," Is out of Beta
ARS TECHNICA - May 6 - YouTube's TikTok clone, "Shorts," is out of beta and should roll out to everyone in the US next week. Shorts are 15- to 60-second videos that, on mobile, launch a full-screen, vertical video interface that users can swipe between. Shorts are just an alternative interface for YouTube videos, and on the desktop site or a channel page, Shorts appear as regular videos in the normal YouTube interface.
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Google Is Launching TikTok Competitor YouTube Shorts
THE MOTLEY FOOL - Feb 18 - Alphabet subsidiary Google will roll out YouTube Shorts to the U.S. market "in the coming weeks." YouTube CPO, Neal Mohan, in a blog post wrote that YouTube Shorts will introduce a beta-testing version to the U.S. over the next few weeks, expanding a successful launch in India last September. YouTube has described Google Shorts as "a new way to express yourself in 15 sec or less," very much in line with the TikTok experience. The Indian version of YouTube Shorts serves ~3.5B views per day.
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Report Finds Many Americans Rely on Social Media for News
MEDIAPOST - Jan 13 - 53% of Americans get their news from social media at least some of the time, but an increasing percentage of them feel it is making them more confused about current events. That's the finding of a new report from the Pew Research Center, which has been tracking Americans' use of social media for news for several years. The report suggests that social media is becoming a less reliable source of news for many Americans. Not surprisingly, Facebook is the primary social media source of news, with 36% of Americans citing it the social network as a "regular source" for news, followed by YouTube (23%), Twitter (15%), Instagram (11%), Reddit (6%), Snapchat (4%), LinkedIn (4%), TikTok (3%), WhatsApp (3%), Twitch (1%) and Tumblr (1%).
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TikTok Joins Social Media Platforms Appointing Representatives in Turkey
DAILY SABAH - Jan 11 - TikTok announced that it will set up a legal entity in Turkey to serve as a local representative, a move that followed a series of other social media platforms, including YouTube. "Along with our peers in the market, we've thoroughly analyzed Turkey's amended Internet Law No. 5651, which outlines several requirements for social media platforms, including the appointment of a local representative and guidelines for the management of content removal requests such as response turnaround times," TikTok said in a statement. The new rule covers social media companies that have daily access to ~1M from Turkey. The companies had already been notified of the five stages of penalties for social network providers who fail to appoint a representative in Turkey.
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Video Streaming and Dating Apps Top Record Revenue Peaks
MOBILEWORLDLIVE - Jan 6 - Sensor Tower preliminary data showed a record-high global user spending in apps in 2020, with video streaming and online dating services emerging as the most profitable categories in the past 12 months. The app analytics company placed TikTok, YouTube and Tinder as the highest earning non-gaming services in the period, with Tencent Video and Disney+ completing the top five. Estimates showed global app revenue hit $111B in the period, up by 30% YOY from $85B in 2019.
See full article at MobileWorldLive
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This post also appears on OnlinePersonalsWatch
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YouTube Launches Its TikTok Rival, YouTube Shorts
TECH CRUNCH - Sep 15 - YouTube Shorts will allow users, initially in India, to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls, and a timer and a countdown feature. The videos can also be set to music, thanks to YouTube's access to a large library of songs that it says will continue to grow over time. These are tools common to TikTok and are the same features that Instagram recently cloned for its own TikTok rival, known as Reels.
by Sarah Perez
See full article at Tech Crunch
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YouTube Hit With UK Class Action Style Suit
TECH CRUNCH - Sep 15 - Another class action style lawsuit has been lodged against YouTube in the UK alleging violations of privacy and seeking major damages. It is accusing YouTube of routinely breaking UK and European data protection laws by unlawfully targeting 5M under-13-year-olds with addictive programming and harvests their data for advertisers. The suit is being brought by international law firm Hausfeld and Foxglove, which says they're seeking damages from YouTube of ~£2.5BN.
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Millions of TikTok, Instagram, YouTube Profiles Left Exposed
PYMNTS - Aug 24 - A database of ~235M YouTube, Instagram and TikTok profiles that was held by a now-shuttered company called Deep Social was left exposed without password protection or other authentication procedures. Deep Social provided, among other things, social media data. The company reportedly is no longer operating.
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YouTube Bans 2,600 Chinese Channels For Influence Operations
CNET - Aug 7 - Some of the channels posted content about racial justice protests in the US. YouTube also took down dozens of channels linked to Russia and Iran that had apparent ties to influence campaigns.
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Steve Wozniak Sues YouTube Over Bitcoin Scam Videos
MASHABLE - July 24 - Steve Wozniak filed a lawsuit against YouTube over Bitcoin scam videos hosted on the site. The videos use Wozniak's name to trick viewers into sending Bitcoin to the scammers by promising they'll get more Bitcoin in return. Wozniak's lawyers point out that while Twitter quickly responded to its own Bitcoin scam last week, YouTube was doing nothing in order to profit off the videos. Seventeen other victims have joined Wozniak to sue YouTube. YouTube has previously defended itself against similar lawsuits by arguing that the company can't be held accountable for the content posted by its users under the federal Communications Decency Act of 1996.
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Social Networks Aim to Erase Hate But Miss the Target on Guns
ECONOTIMES - July 23 - Mark Zuckerberg recently announced plans to ban a "wider category of hateful content in ads." Twitter, YouTube and Reddit have also taken additional steps to curtail online hate, removing several inflammatory accounts. But they all overlook a gun talk. The word "gun" appears but once in Facebook's policy on "Violence and incitement" to bar the manipulation of images to include a gun to the head. And neither "guns" nor "firearms" are mentioned in Twitter's policy on "Glorifications of violence," or YouTube's guidelines on "Violent or graphic content" or within any of these networks' rules on hate speech. Gun references have become prevalent in social media dialogues involving the nationwide protests over racial injustice, police reform and the BLM movement.
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Facebook Has Declared War On YouTube
VENTURE BEAT - Feb 3 - Facebook’s autoplay feature on videos is extremely engaging. This key feature is not only pushing YouTube videos off Facebook, but also contributes to an increased rate of video watching and ad revenue from videos. YouTube reacted immediately by autoplaying the “related videos” at the end of each YouTube video play. What YouTube can do, which will have a bigger impact on numbers, is to simply activate the autoplay (not just related videos) in all embeds, without audio, just like Facebook.
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YouTube To Launch Original Content Effort By Year-End
BOSTON HERALD - Jan 20 - The effort will be focused on taking top native YouTube talent and giving them the financial lift to execute programming concepts they couldn't otherwise achieve. In addition to financial support, the talent involved will be able to partake of marketing help, "matchmaking with off-YouTube talent," and the company's own production facilities. The originals initiative will likely sync up with Google Preferred, an initiative YouTube announced at its "newfronts" presentation last year that allows advertisers to buy into the top 5% of its ad inventory.
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