TECH CRUNCH - Oct 28 - Last fall, social analytics startup SocialRank sold its product and business to Trufan, allowing the team to focus on a professional social network. Today, they're officially unveiling Upstream to the public. CEO Alex Taub said he's not trying to replace LinkedIn. Where LinkedIn works primarily as an online résumé and rolodex, Upstream aims to help users build the connections and relationships that are important to their careers. Taub suggested that things really took off with Upstream's next product, Upstream Events, where Upstream would host a guest speaker, then attendees were matched up for five-minute, one-on-one video chats. Upstream says it's already hosted 100 events, with 72% of people who attend one event subsequently attending another.
by Anthony Ha
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