TECH CRUNCH - Tumblr unveils a new web interface, reminiscent of X (formerly Twitter), featuring a left-aligned navigation bar and a bottom-left compose button. The redesign aims to enhance user experience and accessibility by offering text labels in navigation. This change follows feedback from users during the testing phase and reflects Tumblr's effort to attract both new and existing users.
27 posts categorized "Tumblr"
Tumblr Revamps Web Interface, Drawing Inspiration from X
|
Tumblr CEO Reveals $30M Annual Losses
TECH CRUNCH - CEO Matt Mullenweg has disclosed that Tumblr is experiencing annual losses of around $30M. Despite efforts to increase user numbers and revenue through features like paid verification and improving the user experience, Tumblr is facing challenges in becoming profitable due to its unique user base and their unconventional consumer behavior.
|
Tumblr Aims to Improve User Experience and Attract New Users
THE VERGE - Tumblr plans to revamp its core experience to attract new users and make the platform more user-friendly. The proposed changes include redesigning the reply and reblog features, aiming to simplify conversations and reduce confusion for new users. Tumblr also intends to enhance the discoverability of the platform, improve algorithmic ranking, and encourage frequent engagement.
|
Tumblr Playfully Trolls Twitter in Latest Jab
THE STATESMAN - With ~572M blogs, Tumblr cleverly mocks Twitter's recent content restrictions on its sign-up page, allowing users to enjoy limitless content. This isn't the first time Tumblr has playfully targeted Twitter, as they previously mocked the controversies surrounding Blue subscriptions.
|
Tumblr Turned Social Media Polls Into a Game Design Challenge
THE VERGE - Tumblr's on-brand creative mayhem has adapted polls into a simple gaming platform. The poll sets challenges for readers at varying levels of difficulty and surrealism. Some of these games are popularity contests. Users have several ways to inform each other of the game’s current status like direct comments, or reblogging.
|
Here's How Every Social Media Company Is Adopting Subscriptions
TECH CRUNCH - Twitter first introduced its paid subscription, Twitter Blue, in Jun 2021 and relaunch the plan with features like a Blue verification mark and priority in replies. There are ~180K paid accounts in the US and 290K paid accounts worldwide. Meta also announced a premium program for Facebook and Instagram called "Meta Verified” which will be available to users based in Australia and New Zealand. This new plan will get users a Blue tick. Snapchat launched Snapchat+ last Jun in ~20 countries with ~2M paid subscribers now. It can pin someone as their No. 1 friend, priority in replies to Snap Star, and the ability to see "the general direction of travel for where friends have moved recently". Reddit's premium membership program will give users perks like ad-free browsing, custom avatars, and Reddit coins to give awards to posters. While Tumblr's subscription is ad-free browsing.
|
Tumblr iOS Revenue Increased 125% Since Launching Its Parody of Paid Verification
TECH CRUNCH - Tumblr's parody of paid verification has delivered the platform a 125% boost in iOS in-app purchase revenue since November, according to a new analysis of the app's in-app consumer spending. The company, now operated by WordPress owner Automattic following its 2019 acquisition, launched its response to Twitter's paid verification hustle with the addition of its own purely cosmetic double blue checks.
|
Firefox & Tumblr Team up to Support Mastodon Open-Source Social Network
IANS - Firefox and Tumblr have teamed up to support Mastodon, the open-source social network, amid Elon Musk's efforts to disparage the rival platform. The company announced that it would begin to run a Mastodon "instance", one of the decentralized servers upon which the social network rests.
|
Tumblr to Add Support for Social Network Protocol ActivityPub
TECH CRUNCH - Tumblr will add support for ActivityPub, the open, decentralized social networking protocol that is powering social networking software like Twitter alternative Mastodon, the Instagram-like Pixelfed, video streaming service PeerTube, and others. The ActivityPub protocol provides a client-to-server API for creating, updating, and deleting content, as well as a federal server-to-server API for delivering notifications and subscribing to content. If Tumblr were to add ActivityPub support, it means users on Mastodon could follow Tumblr users' posts from their own Mastodon instance - without having to use the Tumblr app.
|
Tumblr's Only Viable Business Model Is Shitposting
TECH CRUNCH - Tumblr offered users $8 for two blue checks. If users keep paying Tumblr, they can get even more blue checks. Tumblr's initial rollout of its Post+ subscription rollout was a mess, as users worried how the harsh reality of capitalism would change their fandom paradise. But Tumblr users have proven to be highly willing to pay money for ad-free browsing and shitposting. Tumblr’s mobile app has seen ~$507K in consumer spending since April.
|
Tumblr Adds New Filters and Hints at Looser Moderation Rules
SAMACHAR CENTRAL - Tumblr is adding a new filtering feature called "community labels." Tumblr's parent company, Automattic, says its broader rules haven't changed so far - but the feature might lay the groundwork for a more liberal moderation policy. Community labels make the site's moderation tools more granular. Tumblr's new policies will be "more in line" with WordPress.com.
by Hemalata Nenete
See full article at Samachar Central
|
Tumblr Claims to Operate First Brand Safety Tool for Gifs With GumGum Partnership
THE DRUM - Tumblr is leveraging frame-by-frame analysis of its video, audio, and text content to provide advertisers with improved contextual awareness, brand safety, and targeting. The technological leap has been made possible by a new partnership with digital advertising platform GumGum, specifically its Verify contextual advertising solution. A pioneer of gifs, the partnership gives Tumblr access to the first contextual provider offering support for the animation format. In a quid pro quo, Tumblr will act as a media partner for GumGum, offering privileged access to its inventory to GumGum clients by joining its family of 30K publishers.
|
Tumblr Launched Blaze to Promote Content
TECH CRUNCH - Tumblr rolled out Tumblr Blaze to all users over 18 in the United States. The feature lets users promote their content in the same way users might boost a tweet or a Facebook post on those respective platforms. Users pay a set fee between $10-150, and they'll get an estimated 2.5K-50K impressions on their posts.
|
Tumblr Expands Its Tip Jar Feature to Enable Blog-level Tipping
TECH CRUNCH - Tumblr is expanding its tip jar feature by introducing blog-level tipping for iOS and web applications. The expansion will allow users to leave tips on blogs. Tumblr says the expansion will benefit creators because it permits tipping at the blog level without tying the tip to a specific post.
|
Tumblr Ad-free Subscription Costs $4.99 a Month
TECH CRUNCH - Tumblr is rolling out an ad-free browsing experience for web and mobile. Users have to pay $4.99 monthly for what Tumblr calls "pure, unadulterated nonsense," but its yearly price of $39.99 gives users 4 months free.
|