WIRED - Truth Social's popularity has seen boosts tied to the recent chaotic news cycle about Twitter. It boasted 10M visits in Nov so far, up from ~ 8M in Oct. Truth Social is both a replica and the antithesis of Twitter-like social network Mastodon. Focused on dialog and respect instead of ads, profit, and virality - meant to disincentivize trolls - Mastodon grew slowly. Mastodon also has heavy moderation capabilities, allowing server administrators to act on hate speech and other inappropriate content.