TECH CRUNCH - July 28 - TikTok expands its LIVE platform, allowing creators to live-stream to fans while responding to viewer comments and questions and accepting virtual gifts. It will include the ability to go live with others, host Q&As, use moderators and improved keyword filters, and more. For viewers, TikTok is also adding discovery and viewing tools, among other changes.
174 posts categorized "TikTok"
TikTok Expands Live Platform With New Features
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TikTok Integrates Vimeo's Video Tools With an Eye Toward SMBs
ADWEEK - July 20 - Vimeo and TikTok entered a partnership that integrates the former's video tools with the latter's platform, making it easier for small and midsized businesses to create effective video ads. Vimeo was also added to the TikTok Marketing Partners program, becoming the first partner to earn a badge in the new "Creative Tools" subcategory of "Creative Partners."
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TikTok Bans Influencers From Promoting Cryptocurrencies on Its Platform
GADGETS 360 - July 20 - TikTok has updated its branded content policy to ban all financial services and products, including influencers, from promoting cryptocurrency, share trading, and buy-now-pay-later schemes. It aims to stop the increasing misuse of the wildly popular social media platform to commit frauds, scams, and dishonest behavior that may infringe upon someone's privacy.
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TikTok Hits 3B Downloads
CNET - July 15 - TikTok has become the first non-Facebook mobile app to surpass 3B downloads globally. The milestone makes TikTok the fifth nongame app to cross the threshold, following WhatsApp, Messenger, Facebook, and Instagram.
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ByteDance Scraps U.S. IPO After Meeting With Chinese Officials
ENTREPRENEUR - July 14 - ByteDance has indefinitely abandoned its intention to go public in the U.S. after the Cyberspace Administration of China (CAC) urged it to review possible risks for its users' data security. The company was valued at $180B in its latest round of investment and evaluated the execution of an initial public offering either in the U.S. or Hong Kong.
by Christian Bustos
See full article at Entrepreneur
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TikTok Rolls out Automated Porn Removal Software
CNET - July 12 - TikTok outlined new video removal software designed to block violent and pornographic material automatically. The company will begin using the system, which identifies "violative content" once uploaded over the next few weeks. Creators will be able to appeal their video's removal via the app or report potential violations for the company to review, it noted.
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TikTok Lets Users Apply for Jobs With Video Resumes
REUTERS - July 9 - TikTok launched a pilot program that lets users upload video resumes for U.S.-based jobs. Under the "TikTok Resumes" program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings from July 7 through July 31.
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TikTok Is Testing a Feature That Lets Users Buy Personalized Videos From Creators
TECH SPOT - July 8 - TikTok is reportedly testing a new feature that allows users to buy personalized videos from their favorite content creators. That's the business model that video sharing site Cameo has perfected since its launch ~4 years ago. TikTok's interpretation is called "Shoutouts," and it uses the social networking platform's in-app currency for payment. TikTok tests the feature in select regions, including Turkey and Dubai.
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TikTok's AI Is Now Available to Other Companies
ENGADGET - July 6 - ByteDance quietly launched a BytePlus division that sells TikTok technology, including the recommendation algorithm. Customers can also buy computer vision tech, real-time effects, and automated translations, among other features. BytePlus debuted in June and is based in Singapore, although it has a presence in Hong Kong and London.
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TikTok Expands Max Video Length to 3 Mins
TECH CRUNCH - July 2 - TikTok will roll out the option to create videos of up to 3 mins in length after first testing the change with a larger number of creators over the past several months. This change to video length could make TikTok even more of a competitor to YouTube, which has been worried enough about TikTok's growth to launch its own TikTok rival directly in its own app, YouTube Shorts.
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Clarets Secure Exclusive Deal With TikTok
BURNLEY EXPRESS - July 2 - Burnley FC Women will become the first team to have their games streamed live on TikTok - which will also become the team's sleeve sponsor - as it undergoes significant expansion as part of the Club's new women's football strategy. The Club will be collaborating with football content creators who will also work with Burnley FC Women's players to build their own profiles on the platform.
by Dan Black
See full article at Burnley Express
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TikTok Removed ~7M Underage Accounts
CNET - July 1 - TikTok removed ~7M accounts from full access to TikTok in Q1 of 2021. That's less than 1% of all its accounts. The numbers are part of TikTok's latest transparency report. The report also detailed how many videos were taken down (~62M) in Q1, and it broke down behaviors in videos that violate its community guidelines.
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Consumer Spending on Apps Hit Record $64.9B in First Half of 2021
TECH CRUNCH - July 1 - Consumer spending in mobile apps hit a record $64.9B during the H1 of 2021, according to Sensor Tower. This figure represents a 24.8% YOY increase in spending seen across both the App Store and Google Play. Apple's App Store accounted for $41.5B in global consumer spending during the H1 of 2021, or 1.8x the $23.4B seen by Google Play. TikTok remained a top grossing app, followed by YouTube and Tinder.
by Sarah Perez
See full article at Tech Crunch
This post also appears on OnlinePersonalsWatch
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Chinese Apps Among World's Top-earning Apps in 1H of 2021
SCMP - June 30 - Chinese apps, led by TikTok, made up five of the world's top-10 earners of app store revenue in 1H of 2021. Consumers are estimated to have spent ~$920M on TikTok and Douyin over the six-month period. Tencent Video and iQiyi came in fourth and fifth among the top app store revenue earners. For overall revenue, they were sixth and eighth, respectively. Youku and QQ Music were among the top 10 app store revenue earners at eighth and 10th place, respectively.
by Tracy Qu
See full article at SCMP
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Pakistan HC Bans TikTok 'Temporarily' for 'Spreading Immorality'
REPUBLIC WORLD - June 29 - A High Court in Pakistan temporarily suspended TikTok. The temporary suspension is put on the app because it is 'spreading immorality' in the country. This is the second time that the app has been banned in the country this year. In March, the Peshawar High Court (PHC) had taken similar action on a petition filed by several citizens.
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