MASHABLE - TikTok is rolling out a new feature called Series that allows eligible creators to monetize their content directly on the app. Creators can create collections of up to 80 premium videos and set their own price for access. For a limited time, creators will receive 100% of the earnings. Users can purchase access to the collections through in-video links or a creator's profile.
358 posts categorized "TikTok"
TikTok Introduces Series to Help Creators Earn Money
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Federal Contractors Banned From Using TikTok
GOVCONWIRE - The Defense Department, NASA, and the General Services Administration have issued a rule banning the use of TikTok by federal contractors. The ban applies to certain equipment used in federal contracts and includes devices owned by the government, contractors, and employees. Personally-owned devices unrelated to the contract are exempt. The rule implements a provision in the omnibus spending bill prohibiting U.S. government use of TikTok.
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TikTok Tests Chatbot Tako for AI-Powered Conversations
BLOOMBERG - TikTok is testing a chatbot called Tako, which can answer questions and engage in conversations with users. The feature is aimed at enhancing search and discovery on the platform. Tako is currently being tested by a small number of employees and provides recommendations based on users' interests. However, user data entered into Tako is collected and shared with third-party service providers.
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TikTok Sues Montana Over Its Controversial New Law Banning the App
TECH CRUNCH - TikTok has filed a lawsuit against Montana after the state banned the app. TikTok argues that the ban violates the Constitution and restricts its ability to host and distribute user content. The company seeks an injunction to block the ban while the legal issues are resolved.
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TikTok Is Launching Its Own Book Awards
MASHABLE - TikTok is launching the TikTok Book Awards, celebrating the influential BookTok community in the UK and Ireland. The awards will recognize favorite authors, books, and creators across nine categories, with nominees curated by the BookTok ecosystem and final winners chosen through community voting. Winners will be announced in Aug 2023.
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TikTok Turns up the Volume on Its Music Play With NewMusic Search Feature
TECH CRUNCH - TikTok has introduced a new search feature called "NewMusic," allowing users to discover and promote new tracks. The feature has already gained significant traction, with the "NewMusic" hashtag amassing 18B views before the official launch.
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TikTok Launches a New Hub to Help Brands Better Connect With Its Audiences
TECH CRUNCH - TikTok has announced the launch of the "TikTok World Hub," a resource for brands to learn how to effectively engage with audiences and improve their marketing on the platform. The hub provides information on TikTok's advertising tools and best practices across four main topics: branding, commerce, performance, and creativity. Additionally, TikTok has introduced "TikTok Fundamentals," a framework to help brands maximize their advertising campaigns.
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TikTok Becomes the World's Most Popular Social Network
PREMIUM BEAUTY NEWS - TikTok is now the social network where users spend the most time, according to the "Digital 2023 April Global Statshot Report" by Meltwater and We Are Social. In Q4 2022, users spent an average of 31 hrs 32 mins per month on the Android app of TikTok, overtaking YouTube which is now in 2nd place with 27 hrs 19 mins.
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TikTok Opens up Its Revamped Creator Fund to All Eligible Creators in the US
TECH CRUNCH - TikTok has announced that its revamped creator fund, called the "Creativity Program Beta," is now available to all eligible creators in the US. The program is designed to generate higher revenue and unlock more real-world opportunities for creators. To be eligible, creators must have a U.S.-based account, be at least 18 y.o., and have at least 10K followers and 100K views in the last 30 days. Once enrolled, creators will not be able to revert to the Creator Fund. The program gives creators access to an updated dashboard with more insights into estimated revenue and video performance metrics.
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TikTok Is Testing an In-app Tool That Creates Generative AI Avatars
TECH CRUNCH - TikTok is testing a new tool that allows users to create generative AI avatars. Users select between three to 10 photos to create avatars, which can be generated with up to five different styles. The tool is being tested in select markets and is not broadly available. Users can only use the tool once a day and can generate up to 30 avatars each time.
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Instagram Remains a Priority Platform for Marketers
ADWEEK - The Global Social Media Trends Report from HubSpot and Brandwatch has found that the majority of marketers (51%) plan to increase their spending with Meta-owned Instagram, where they found the largest return on investment and where they saw the most growth potential. TikTok came in second, but only 19% of marketers expected to spend more on the platform. The report also revealed that community building, micro-influencers, video content, and social media as a search platform are all driving business results, while the use of generative AI is also growing.
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TikTok Considers Ditching Its 'Friends' Tab for a New 'Explore'
TECH CRUNCH - TikTok is testing a new Explore page, which replaces its Friends tab with a more Instagram-like experience that suggests content to users. The new Explore page, which is currently being tested in select regions with some users, presents a grid of videos in a less visually appealing format than Instagram's Explore.
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Triller Launches One-step Portal for Users to Transfer From TikTok Seamlessly
TUCSON.COM - In response to the possible TikTok ban, Triller has launched a one-step portal transfertiktok.com. As people get ready for the possible ban on TikTok, Triller and its subsidiary companies have seen an unprecedented level of growth across their ecosystem. The app has spent over $500M buying and consolidating other companies, including Julius, a marketplace that connects brands to influencers, and Fangage, a front-end portal for creators.
by Jesse Wilson
See full article at Tucson.com
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ByteDance's 2022 Revenue Increased by 30%, Falling Short of Its Expectations
PINGWEST - ByteDance reported a revenue surge of ~30% to surpass $80B in 2022. Its revenue rose 80% to $61.7B in 2021, while its operating loss increased. TikTok is planning to double its workforce in Mountain View, California, as part of its efforts to win more trust from US lawmakers and regulators. The company is also promoting Lemon8, a social app that has quickly gained popularity in the US market.
by Rebbeca Ren
See full article at PingWest
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TikTok Hit With $15.7M UK Fine for Misusing Children's Data
TECH CRUNCH - TikTok has been fined $15.7M for breaching UK data protection law by allowing 1.4M underage UK users to use its platform, contrary to its terms of service. Additionally, the Information Commissioner's Office found TikTok had breached transparency and fairness requirements, by failing to provide users with proper, easy-to-understand information about how their data was collected, used, and shared.
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