AFP – Nov 19 - According to App Annie, TikTok will clock ~1B active users by 2021. It predicts a total of ~1.2B active users every month on the platform. However, these predictions still have to be taken with a grain of salt since TikTok is still at risk of being banned in the U.S.
62 posts categorized "TikTok"
TikTok Could Surpass 1B Active Users by 2021
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TikTok Expands Parental Controls
TECH CRUNCH – Nov 18 - TikTok expands its parental control feature set known as Family Pairing to give parents additional tools to manage various aspects of their teen's account as well as their privacy on the social video platform. The new tools will allow parents to set their teen's account to private, control whether their Liked Videos are visible to others, control who can comment on the teen's videos, and even decide whether the teen is allowed to use TikTok's search feature.
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TikTok Gains Extension of Divestiture Deadline
WALL STREET JOURNAL – Nov 16 - Federal officials have granted TikTok and ByteDance Ltd. a 15-day extension of a deadline for completing a divestiture deal, in another delay of the Trump administration's efforts to turn TikTok into an American company. The deadline extension was granted by the Committee on Foreign Investment in the US. TikTok also has filed a petition in the U.S. Court of Appeals for the D.C. Circuit, asking for the divestiture order to be invalidated.
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ByteDance Asks Federal Appeals Court to Vacate U.S. Order Forcing It to Sell TikTok
TECH CRUNCH - Nov 12 - In a new filing, ByteDance asked the federal appeals court to vacate the United States government order forcing it to sell the app's American operations. ByteDance asked the CFIUS for an extension on November 6, but the order hasn't been granted yet. The new filing is part of a lawsuit TikTok filed against the Trump administration on September 18. It won an early victory when the court stopped the U.S. government's ban from going into effect on its original deadline that month.
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TikTok Expands the Range of Hate Content It Bans
JTA - Nov 11 - TikTok announced that it is expanding the range of hate content that it will ban from the network. The move comes following complaints that TikTok users were demeaning the Holocaust by portraying themselves as concentration camp inmates in videos. The site also said it would ban "misinformation about notable Jewish individuals and families who are used as proxies to spread anti-Semitism."
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ByteDance Looking for $2B Before Hong Kong IPO
TECH CRUNCH – Nov 9 - ByteDance, the parent company of TikTok, is in talks to raise another $2B before the IPO of a large chunk of its International businesses on the Hong Kong StockExchange. The new financing would give ByteDance a valuation of $180B. Investors, including ByteDance's existing backers like Sequoia, are in the running to finance the new investment. ByteDance has long planned a public offering for some of its largest Asian assets Douyin and Toutiao, which are huge drivers for the company's revenues.
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TikTok's Revenue Increased 600%+ YOY
HT TECH – Nov 6 - TikTok continues to remain the top-grossing app globally according to the latest data from Sensor Tower. TikTok generated ~$115M in revenue in October and increased 6.2 times as compared to what it generated in October last year. ~86% of the app's total revenue share comes from its users in China. This is followed by 8% revenue from users in the US. TikTok topped Apple's App Store in terms of revenue but it's still not in the top 10 list in Google's Play Store but it was the top downloaded Android app.
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TikTok Strikes New Licensing Agreement With Sony
TECH CRUNCH – Nov 4 - TikTok signed a licensing agreement with Sony Music Entertainment that will allow the short-form video app to continue to offer songs from Sony Music artists for use by creators. This could indicate the companies may together work on promo efforts that extend beyond just featuring Sony's music clips.
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TikTok Partners to Boost African Creator Economy
ITWEB – Nov 3 - TikTok is strengthening its African strategy, signing up African influencer platform, Webfluential, a subscription-based platform that connects brands with consumers via social media platforms, to enable it to grow its market share in Africa. Webfluential has 500M fans and followers across Africa. The TikTok partnership extends the potential to the 1.2B African audience. The campaign has achieved millions of views, prompted an increase in downloads, and received several creative circle awards in film and motion, and digital graphic design.
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TikTok Stars Got a Judge to Block Trump's TikTok Ban
TECH CRUNCH – Nov 2 - The TikTok community has won another battle in its fight against the Trump's ban. On Friday, a federal judge in Pennsylvania issued an injunction that blocked the restrictions that would have otherwise blocked TikTok from operating in the U.S. on Nov' 12th. The lawsuit was led by a group of TikTok creators, who argued they would lose access to their followers in the event of a ban and lose their brand sponsorships.
by Sarah Perez & Matthew Panzarino
See full article at Tech Crunch
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TikTok Partners With Shopify on Social Commerce
TECH CRUNCH - Oct 28 - The agreement allows Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok For Business Ads Manager at their disposal. The product is being made available to all merchants across the U.S. To kick off the partnership, merchants are being offered a $300 ad credit to get started with their first TikTok campaign.
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TikTok Rolls out a New Notification System for Content Removals
TECH CRUNCH - Oct 22 - TikTok has rolled out a new notification system to users worldwide that will offer more clarity around content removals. The system informs a TikTok user when their video had been removed and which policy it violated. It will also offer the user the ability to appeal the decision, if they choose. In the past, TikTok users have often complained about their videos disappearing without notice.
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TikTok Pledges to Invest in Pakistan if PTA Reopens the App
PAKISTAN TODAY - Oct 19 - A spokesperson from TikTok has shared that if the Government of Pakistan decides to reopen access to its services, TikTok will certainly assess the allocation of resources to the Pakistan market. TikTok was blocked on the 9th of October 2020. As reported by Profit, TikTok has 25M downloads in Pakistan of which 68% are female and 96% are Android users.
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Australia Now Has 2.5M TikTok Users
BUSINESS INSIDER - Oct 16 - Australian TikTok user base has grown by a million to reach 2.5M users as of June this year. 70% of all Australian users are born after 1991, and ~1.5M Australian TikTok users are women. The highest rate of usage is for 'tweens' aged 10-13 years old, followed by teens aged 14-17 years old.
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TikTok to Assure Advertisers of Brand Safety as Scrutiny Persists
MOBILE MARKETER - Oct 16 - TikTok partnered with OpenSlate, the provider of content ratings for digital platforms, to offer a third-party verified brand safety solution to advertisers. TikTok will use OpenSlate's ratings to ensure and confirm that ads appear in a brand-safe setting. OpenSlate continually measures and scores ~750M videos that appear on platforms such as Facebook, YouTube and TikTok. Brands use OpenSlate's analysis to evaluate content quality, safety, suitability and subject matter before making decisions about ad placements. OpenSlate's content ratings are available in 50 markets worldwide.
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