TECH CRUNCH - ByteDance has dissolved its strategic investment team, sending worrying messages to other internet giants that have expanded aggressively by investing in other companies. Some members from its strategic investment team, which has backed 169 companies, will be reassigned roles in other business departments and continue to invest there. The "restructuring" still stirred up a wave of panic in the industry.
TASS - TikTok has posted an electronic feedback form for Russian users under the law "On the Activities of Foreign Persons in the Information and Telecommunication Network "Internet" on the Territory of the Russian Federation." Under the law, overseas Internet companies with a daily audience of ~500K users must open their authorized representative offices in Russia.
TECH CRUNCH - TikTok partners with Atmosphere, the startup that provides licensed and curated streamed video content for commercial venues. Initially, the partnership will see Atmosphere develop a new channel on its platform dedicated to curated TikTok videos. It will be the first time TikTok content is used for an out-of-home video service.
TECH CRUNCH - TikTok is testing its version of Twitter's retweet with a new "Repost" button that allows users to amplify videos on the platform by sharing them with their followers. But unlike a Twitter retweet, the reposted video will not show on users' TikTok profile - it only sends the video out to their friends' For You feeds.
GIZMODO - A former content moderator for TikTok is suing TikTok and ByteDance for reportedly failing to protect her mental health after watching countless hours of traumatic videos. Candie Frazier, who worked for a third-party contracting firm, stated that TikTok moderators work at a grueling pace and are obligated to review hundreds of videos per day with few breaks. She has developed panic attacks and depression. She also has a hard time sleeping and experiences horrific nightmares.
TECH CRUNCH - A new forecast has dubbed TikTok the world's third-largest social network, just behind Facebook and Instagram. Insider Intelligence - the firm previously known as eMarketer - predicts that TikTok will reach 755M MAU in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.
CVBJ - TikTok launches food delivery service with viral dishes. ~300 stores in the US will be part of the network of restaurants that will offer the menu of TikTok. TikTok has partnered with Virtual Dinning Concepts (VDC), a food delivery service, to distribute the most popular dishes on the web.
TECH CRUNCH - TikTok now has a Discord server. On TikTok's brand new Discord, users can chat with strangers. As of publication, there are only 400 people in the Discord, which is a "soft launch." There are five moderators from TikTok, which could pose a problem if the server continues to grow.
ADVANCED TELEVISION - TikTok has surpassed Snapchat and Twitter in global user numbers, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be 755M monthly TikTok users in 2022. This number grew 59.8% in 2020 and will increase an additional 40.8% in 2021. While that growth will slow, it will remain high at 15.1% in 2022.
TECH CRUNCH - TikTok has been testing a Windows program called TikTok Live Studio. The program allows users to log in with their TikTok account and stream directly to TikTok Live. Within the program, users can communicate with viewers through the chat feature, and stream content from computer, phone or a gaming console.
TECH CRUNCH - TikTok announced updates to its lineup of camera and editing tools. The Green Screen effect will now support GIFs by partnering with GIPHY. TikTok will also roll out an option to upload videos in 1080p HD. Another feature is a new Visual Enhancement button which will automatically improve the video's exposure and low-light conditions and perform color correction. It also added new musical and audio effects.
SOCIAL MEDIA TODAY - TikTok highlights some of the key brand-lead trends of the year, which could guide what might work in users' TikTok marketing approach. TikTok notes the growth and influence of the platform as a brand and product awareness driver by the impact of #TikTokMadeMeBuyIt with 7B+ views. TikTok also highlights participatory brand trends.
TELECOMPAPER - Instagram is the most popular social network in Russia, according to a study. The data traffic share of Instagram totaled 35.5%, VKontakte followed with 28%, and the share of TikTok amounted to 24%. Each Russia-based user of Instagram uses an average 197 MB of data traffic daily, while VKontakte users average 107 MB, and TikTok users 225 MB daily.