TECH CRUNCH - TikTok and Ticketmaster have expanded their partnership to 20 additional countries, allowing users to discover and purchase event tickets within the TikTok app. This feature, initially launched in the US in Aug 2022, is now available in the UK, Ireland, Australia, Germany, France, Canada, Mexico, and others. Artists on TikTok in these countries can promote live dates and connect with fans by adding Ticketmaster event links to their videos. The partnership has seen successful ticketing campaigns for various artists, and videos using the in-app features have garnered over 2.5B views since the beta launch.
395 posts categorized "TikTok"
TikTok and Ticketmaster Expand Partnership to 20 New Countries
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TikTok to Invest €12B in European Data Centers, Addressing Regulatory Concerns
TECH CRUNCH - TikTok announces a €12B investment over the next 10 years to address regulatory concerns and boost its relationship with European regulators. This initiative, named Project Clover, includes the construction of three data centers in Europe, starting with one in Ireland, where data migration for European users began in Sep. The company plans a second center in Ireland and a third in Norway, operating on 100% renewable energy. TikTok's investment also covers ongoing collaborations with a third-party security company, NCC Group, to audit data controls and practices.
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Instagram Surprisingly Tops Social Media Popularity Charts in 2023
MARKETING INTERACTIVE - Despite being the 3rd-largest social media platform, Instagram claims the top spot as the favorite among users. ~16% of social media users named Instagram their #1 platform, surpassing Facebook and TikTok. A recent report highlights that 15.7% of users aged 16 to 64 favor Instagram, 1.5% ~6 months ago. Facebook ranks 2nd with a 13% share, losing some popularity since Apr. The report also notes Instagram's increased user engagement, with Android users spending an average of 15 hours and 50 mins monthly on the app.
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Facebook Remains a Dominant News Source Despite Shifts in Content Focus
YAHOO FINANCE - Despite Facebook's reduced emphasis on news content, a Pew Research study reveals that three out of ten US adults still regularly get their news from the platform. Facebook outpaces other social media sites, with YouTube and Instagram following with 26% and 16%, respectively. While TikTok, X, and Reddit also serve as news sources, Facebook remains a key player in delivering current affairs. The study indicates shifting trends in news consumption on various platforms, emphasizing the continued importance of social media in delivering news to users.
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TikTok Adds More Local Agencies to Its Marketing Partner Program
SOCIAL MEDIA TODAY - TikTok announces the expansion of its TikTok Marketing Partners Program to include ad agencies globally. The program endorses local experts for their platform expertise, offering brands the option to collaborate with agencies for high-performing TikTok campaigns. TikTok Agency Partners, with proven success on the platform, are trusted for TikTok-first campaign strategies. The move aims to provide advertisers with a one-stop-shop for media-buying and creative optimization needs on TikTok, catering to diverse marketing objectives.
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TikTok Shuts Down Creator Fund in Favor of Creativity Program
TECH CRUNCH - TikTok is discontinuing its original $1B Creator Fund and replacing it with the Creativity Program in the US, UK, France, and Germany starting from Dec 16. The Creator Fund had faced criticism for low payouts to creators, prompting TikTok to introduce the Creativity Program earlier this year, which offers higher payouts, particularly for videos longer than one minute. Eligibility requirements include a minimum of 10K followers and 100K views in the last 30 days, targeting a better monetization experience for creators.
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TikTok Partners With Tickets.com to Sell Tickets for Its First Live Music Event
TECH CRUNCH - TikTok is venturing into ticket sales for its first global music event called "In The Mix." Partnering with Tickets.com, TikTok will offer event tickets via its website, TikTokInTheMix.com, with pre-sale starting on Oct 27 and general sale from Nov 2. The event features artists like Cardi B and Niall Horan and incorporates activities inspired by trending TikTok videos.
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TikTok Is Experimenting With 15-Minute Uploads
SOCIAL MEDIA TODAY - TikTok is experimenting with allowing users to upload 15-minute videos, extending beyond the previous 10-minute limit. This represents another significant expansion in TikTok's development since its original 15-second time limit. The move aims to keep users engaged for longer periods and provide more opportunities for mid-roll ads.
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TikTok Challenges €345M EU Fine and Privacy Compliance Order
READ WRITE - TikTok is preparing for a legal battle against the €345M data privacy fine and a compliance order issued by EU regulators. The company has lodged an appeal in the EU's General Court to challenge the fine and is contesting a local order from the lead data regulator in Ireland, which calls for the removal of "deceptive or manipulative" practices that could undermine user privacy. The fine was imposed due to concerns over the protection of personal data, particularly among teenage users, and TikTok's failure to meet GDPR rules for safeguarding children aged 13 to 17.
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TikTok Secures Significant Disney Partnership for Premium Ad Product
TECH CRUNCH - TikTok has partnered with Disney for its premium ad product, Pulse Premiere. Disney will join other major publishers offering brand-safe videos for ad placement. As part of this partnership, TikTok will create a dedicated destination within the app for Disney fans. Users can watch Disney's brand videos, create content with Disney's music and special effects, play Disney-themed trivia, and collect "Character Cards."
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TikTok's Effect Creator Rewards Program Receives Updates and Expands to More Countries
TECH CRUNCH - TikTok is making updates to its Effect Creator Rewards program, which incentivizes creators for the effects they create on TikTok's AR development platform, Effect House. The changes include lower eligibility requirements, a variable payout model based on factors like region, and a more flexible payout structure. Creators only need to have 5 effects published, with at least 3 of them used in 1K videos to qualify. TikTok is also expanding the program to 14 more countries, bringing it to a wider global audience.
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TikTok Supports Direct Posting From Popular Editing Apps
TECH CRUNCH - TikTok is introducing a new feature, Direct Post, that enables third-party editing apps like Adobe Premiere Pro and Adobe Express to post content directly to TikTok. Apps can set captions, audience settings, and more within their platform and then send this information to TikTok with a single click. The feature will empower creators by allowing them to schedule content for TikTok through social media management platforms. TikTok has partnered with various apps, allowing them to utilize the Content Posting API, ensuring content quality and authenticity.
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TikTok Testing $4.99 Ad-Free Subscription Tier
TECH CRUNCH - TikTok is reportedly testing a $4.99 ad-free subscription tier for its U.S. users. This subscription would offer an ad-free experience within the TikTok app. However, it would not cover influencer marketing or sponsored content. TikTok's move into ad-free subscriptions follows similar initiatives by other social media platforms, such as Twitter (X) and YouTube, and aims to diversify revenue streams while maintaining a robust advertising business.
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TikTok's Social Mapping Tools Raise Privacy and Security Concerns
FORBES - TikTok's social mapping tools, allowing employees to access users' close contacts, have raised concerns about privacy and security. While such tools are common among social media platforms, TikTok's apparent lack of controls and ease of access have led to worries about potential misuse. TikTok's Chinese ownership adds an extra layer of concern, as it could facilitate the gathering of sensitive data by the Chinese government. Experts warn that misuse of these tools could lead to disinformation campaigns, espionage, and privacy breaches.
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TikTok May Integrate Google Search Results In-app
MASHABLE - TikTok is experimenting with integrating Google search results into its in-app searches, aiming to enhance its functionality as a search engine. This move follows TikTok's increasing use for various search queries, from travel recommendations to cooking tips. The integration could allow users to access Google results directly within TikTok's interface, expanding its utility as an information discovery platform.
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