TECH TIMES - TikTok is very aware that Mark Zuckerberg, the CEO of Meta, is retooling both Facebook and Instagram apps to adapt the short video content. The company, on the other hand, says that they have no plans to mimic Facebook. A TikTok executive is trying to make it clear that the app is not a social network platform but rather an entertainment platform.
276 posts categorized "TikTok"
TikTok Said That They Are an Entertainment Platform Not a Social Network
|
TikTok Is Testing a Feature That Lets Users See Followers That Viewed Their Posts
TECH CRUNCH - TikTok is testing a new feature that allows users to see which of their followers have viewed their videos. The new feature is not widely available, which indicates that it's currently part of a limited test with select users. If this feature is rolled out later, it is only available to users who are above the age of 16 and have fewer than 5K followers.
|
TikTok Starts Reminding Users to Stop Scrolling and Go Do Something Else
PCMAG - TikTok is rolling out more screen time controls those prompt users to take a break after a certain amount of uninterrupted scrolling. Housed in the Digital Wellbeing hub, screen time breaks - available in increments of 10, 20, and 30 mins, or a custom amount - can be toggled on or off at any time. TikTok also lets users snooze reminders that will reappear again later.
|
TikTok Launches Bitmoji-like Avatars Feature
TECH CRUNCH - TikTok is launching a new Avatars feature that is designed to help users showcase their individuality on the app. TikTok says it built the avatar feature to be inclusive, from outfits to skin tones and hair color down to texture. Users can also try out the avatar voice effects to give a new voice to their avatar by choosing a voice style and speaking into the microphone.
|
Pearpop Is Launching a Live Subscription Comedy Series on TikTok
TECH CRUNCH - Social media collaboration company Pearpop and creator Jericho Mencke are launching a live subscription comedy series on TikTok. Episodes will run twice a week in June, with eight 30-minute episodes in total. The new series, which is called "Finding Jericho," will stream exclusively on TikTok Live. It will cost $4.99 to watch the series.
|
TikTok Is Testing 'Clear Mode' for Distraction-free Scrolling Experience
TECH CRUNCH - TikTok is testing a new feature that would allow for a distraction-free scrolling experience on the app. The new feature, which is called "clear mode," is currently in limited testing with select users. Clear mode gets rid of all of the clutter on-screen, such as captions and buttons, when viewing content on the app. Users who are part of the limited test and have access to clear mode will see the option when they tap and hold the screen.
|
TikTok Partners With Some Brands to Make Them Easier to Reach Users
TECH CRUNCH - TikTok is extending its Marketing Partner Program to add new content marketing partners. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch. The launch comes as TikTok has been looking for ways to help brands better reach users on its platform.
|
TikTok to Launch LIVE Creator Subscriptions This Week
TECH CRUNCH - TikTok will launch TikTok LIVE subscriptions, a new program that will allow creators to generate recurring revenue via payments from their top fans. Similar to the offerings from rival streaming sites, the new service will offer subscribers a range of perks including subscriber-only chat, custom emotes, badges, and more. The program will launch into beta testing on May 26, initially with a select number of creators who have been invited to participate.
|
TikTok Is Gearing up for Games
TECH CRUNCH - TikTok is further investing in HTML5 games and has already begun tests. It appears TikTok is also working on a LIVE mobile gaming feature that would allow creators to better engage fans while live streaming. TikTok planned to draw on parent company ByteDance's suite of games, beginning with minigames that have simple mechanisms and a shorter playing time.
|
TikTok Launches Creator Crediting Tool to Help Creators Cite Their Inspiration
TECH CRUNCH - TikTok introduced a new feature that it says will be the first iteration of its creator crediting tools that allow creators to directly tag and credit others using a new button during the publishing process. This button lets creators credit all sorts of inspiration for their content and will help TikTok viewers discover the original creators behind the latest trend by tapping on the credit from the video's caption.
|
TikTok Rolls out New 'Friends' Tab to More Users, Replacing 'Discover' Tab
TECH CRUNCH - TikTok is rolling out a new "Friends" tab that replaces the "Discover" tab in the bottom menu of the app. The new tab is going to roll out to more people over the coming weeks and it will allow users on the platform to find content from people they've connected with.
|
TikTok's Work Culture: Anxiety, Secrecy, and Relentless Pressure
WALL STREET JOURNAL - Former TikTok US staffers tell of sleep deprivation, work on weekends, and mandatory meetings with colleagues on the other side of the globe. The employees, many of them veterans of other major tech companies, say TikTok emphasizes relentless productivity and secrecy to a degree uncommon in the industry. Several former U.S. employees said they averaged 85 hours of meetings a week during their time at TikTok, and had to carve out additional time to complete their work. Some state that there are health problems such as weight fluctuations, very low stress, or emotions to potentially life-threatening conditions.
by Georgia Wells, Yoree Koh & Salvador Rodriguez
See full article at Wall Street Journal
|
TikTok Scores High in Advertiser and Consumer Interest
DIGITAL INFORMATION WORLD - A recent study conducted by a leading digital intelligence firm called Similarweb has revealed that TikTok is leading the way while Twitter and Meta's Facebook are struggling at maintaining that strong foothold. From the perspective of the advertiser, TikTok experienced a 199% growth when compared to 2021. While Facebook saw a 22% growth, Twitter witnessed a growth of 3.6% only. The report also delineated how a lot of the advertisers were impressed by the abundance of short videos and the great period that the platform’s users were spending on the app.
by Dr Hura Anwar
See full article at Digital Information World
See the top news on TikTok
See the top news on Meta
See the top news on Twitter
|
TikTok Introduces Its First Ad Product to Offer A Revenue Share With Creators
TECH CRUNCH - TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands' ads are placed next to the top 4% of all videos on TikTok. Notably, the solution will also be the first ad product that involves a revenue share with creators. The company said creators and publishers with at least 100K followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. The Pulse program will launch to U.S. advertisers in June 2022 with additional markets to follow in the fall.
|
TikTok Looms Large in Tech Earnings Reports as Digital Ad Giants Struggle
CNBC - Tech earnings showed weak ad revenue at Facebook, Google, and Amazon, but TikTok's growing market share is proving to be a challenge for the top U.S. online ad companies. TikTok is reportedly valued at $140B. Insider Intelligence estimates TikTok will have 755M monthly users globally this year and says its market share in social networking will top 20% this year, ~25% by 2024. Facebook ad revenue rose just 6.1% in Q1, the slowest growth in the company's 10-year history as a public company. Alphabet's first-quarter results this week trailed estimates, largely due to a big miss at YouTube, which was supposed to grow 25% but only expanded by 14%. Amazon's fast-growing ad business fell well short of analysts' estimates, growing 23% from a year earlier to $7.88B.
|