BUSINESSWIRE - Dec 2 - Supergreat, the community-based app where beauty enthusiasts can review, shop, and share tips on their favorite products, announced a $6.5M Series A funding led by renowned venture capital firm Benchmark. Other participants include TQ Ventures, an investment fund led by Scooter Braun, Schuster Tanger, and Andrew Marks, Michael Kives' K5 Global, and Shrug Capital as well as existing investor Thrive Capital and angel investors Hannah Bronfman and Rent the Runway co-founder Jenny Fleiss. The round brings the company's total amount raised to $9M. Since its launch in 2018, Supergreat's community of creators has made ~180k videos on ~30k products they love and use daily. Minutes of video watched on the platform have more than tripled during the past six months as consumers have increasingly turned to video reviews and demos to learn about products.
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