APPAREL RESOURCES - Nike has partnered with Strava to enhance its digital transformation and broaden its fitness services. Starting in June, users of Nike's fitness apps, Nike Run Club (NRC) and Nike Training Club (NTC), will be able to access their data on Strava. This integration allows Nike users to share their fitness journeys and benefit from Strava's interactive features and large user base.
11 posts categorized "Strava"
Nike and Strava Join Forces to Enhance the Digital Fitness Experience
|
Strava Integration With Spotify Lets Users Listen to Content While Tracking Activities
TECH CRUNCH - Strava, the activity tracking and social community platform, has announced a new in-app integration with Spotify, allowing users to access music, podcasts, and audiobooks from the Strava app while tracking activities. With the integration, users can play, pause, resume, skip, and browse Spotify content from the record screen on Strava.
|
Strava Searches for New CEO With Cofounder Michael Horvath Departing
TECH CRUNCH - Strava is on the hunt for a new CEO, after Michael Horvath revealed that he's stepping down from the role for a second time. Horvath co-founded Strava back in 2009, steering the company to become one of the world’s biggest activity tracking social communities, passing 100M registered users last year.
|
Strava Acquires FATMAP
SNOW BRAINS - Strava, the subscription platform at the center of connected fitness, announced the acquisition of FATMAP, a mobile app for discovering, planning, navigating, and memorializing outdoor adventures. The acquisition will give Strava subscribers access to the full FATMAP offering. FATMAP ensures its customers that subscription prices won’t change due to the partnership. Users will continue to have the same access to the features they enjoy, but as the integration develops, users should expect an increase in benefits and features.
by Luke Guilfordd
See full article at Snow Brains
|
Strava Has Laid Off Employees Ahead of Rising Prices
YAHOO LIFE - Strava, the popular social networking app for cyclists, endurance athletes, and fitness enthusiasts, laid off 38 employees in Dec 2022. The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on Feb 6 - a significant 50% increase.
|
Security Flaw in Strava Exposed Identities of Israeli Soldiers at Military Bases
FORBES - Several years ago, Strava, a data-hungry, fitness-cum-social network app, published a heatmap showing every activity ever logged, over 3 trillion data points. The visualization appeared to give away the location of secret U.S. Army bases and spy outposts in locations like Afghanistan and Syria. The company published a blog post urging users to review their privacy settings and said it would review "features that were originally designed for athlete motivation and inspiration to ensure they cannot be compromised by people with bad intent."
|
Strava Hires Taco Bell Executive to Lead Marketing Efforts
WALL STREET JOURNAL - Strava Inc. said it had named Zipporah Allen the company's CMO as the fitness startup seeks to grow its customer base. Ms. Allen previously served as CDO of Taco Bell, where her work included a taco subscription program that the fast-food chain launched in January. The membership of Strava is free, but an optional $60-per-year subscription provides access to maps and activity analytics. It has 40M activity uploads per week and has raised $180M in funding since 2009.
by Ann-Marie Alcántara
See full article at Wall Street Journal
|
Fitness-Tracking Firm Strava Taps Pinterest Executive as CFO
WALL STREET JOURNAL - Fitness startup Strava has hired a Pinterest executive Lily Yang as its new CFO as the company works to expand its subscriber base and international operations. Ms. Yang, who leads Strava's finance and legal teams, is also tasked with helping lead the expansion in Europe and Asia and strengthening partnerships with companies, Mr. Horvath said.
|
Strava Makes Live Location-sharing Feature Free for Everyone
THE EXPRESS TRIBUNE - Sep 2 - Strava is making its live location-sharing application for athletes, Beacon, available free of cost for everyone. Beacon sharing allows users to share their live location with up to three friends who can track their progress until they finish.
|
Strava Secures $110M in Series F Financing
CYCLING INDUSTRY – Nov 17 - Strava, a social network for athletes and commuters, has secured $110M in Series F financing in a funding round led by TCV and Sequoia Capital. In 2020, Strava has added ~2M athletes per month to its community, as well as launch over 60 new features for athletes as part of a renewed commitment to subscribers. The company has made Strava Metro free for urban planners and city governments as its data helps over 300 city governments and urban planners create safer cities for pedestrians and cyclists.
|
Strava Seeks New Investors at $1B+ Valuation
BLOOMBERG - Oct 2 - Strava, a social network for athletes with ~70M global users, is looking to raise equity from new investors at a valuation of ~$1B. The company has hired an adviser to raise $150M - $400M. Strava, the Swedish word for "strive," was founded by Mark Gainey and Michael Horvath in 2009. People use it to track or map activities such as runs, walks, bike rides and hikes. It also functions as a social network.
|