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Strava Hires Taco Bell Executive to Lead Marketing Efforts

WALL STREET JOURNAL - Strava Inc. said it had named Zipporah Allen the company's CMO as the fitness startup seeks to grow its customer base. Ms. Allen previously served as CDO of Taco Bell, where her work included a taco subscription program that the fast-food chain launched in January. The membership of Strava is free, but an optional $60-per-year subscription provides access to maps and activity analytics. It has 40M activity uploads per week and has raised $180M in funding since 2009.

by Ann-Marie Alcántara
See full article at Wall Street Journal

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Fitness-Tracking Firm Strava Taps Pinterest Executive as CFO

WALL STREET JOURNAL - Fitness startup Strava has hired a Pinterest executive Lily Yang as its new CFO as the company works to expand its subscriber base and international operations. Ms. Yang, who leads Strava's finance and legal teams, is also tasked with helping lead the expansion in Europe and Asia and strengthening partnerships with companies, Mr. Horvath said.

by Mark Maurer
See full article at Wall Street Journal

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Strava Makes Live Location-sharing Feature Free for Everyone

THE EXPRESS TRIBUNE - Sep 2 - Strava is making its live location-sharing application for athletes, Beacon, available free of cost for everyone. Beacon sharing allows users to share their live location with up to three friends who can track their progress until they finish.

See full article at The Express Tribune

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Strava Secures $110M in Series F Financing

CYCLING INDUSTRY – Nov 17 - Strava, a social network for athletes and commuters, has secured $110M in Series F financing in a funding round led by TCV and Sequoia Capital. In 2020, Strava has added ~2M athletes per month to its community, as well as launch over 60 new features for athletes as part of a renewed commitment to subscribers. The company has made Strava Metro free for urban planners and city governments as its data helps over 300 city governments and urban planners create safer cities for pedestrians and cyclists.

by Mark Sutton
See full article at Cycling Industry

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Strava Seeks New Investors at $1B+ Valuation

BLOOMBERG - Oct 2 - Strava, a social network for athletes with ~70M global users, is looking to raise equity from new investors at a valuation of ~$1B. The company has hired an adviser to raise $150M - $400M. Strava, the Swedish word for "strive," was founded by Mark Gainey and Michael Horvath in 2009. People use it to track or map activities such as runs, walks, bike rides and hikes. It also functions as a social network.

by Gillian Tan
See full article at Bloomberg