BUSINESS INSIDER - Apr 22 - Consuelo Vanderbilt Costin is a 7th generation descendent of Cornelius Vanderbilt, singer-songwriter, and, most recently, a successful tech entrepreneur. Consuelo Vanderbilt Costin is the co-founder and president of the invite-only job networking site SohoMuse. Costin's combining the billion-dollar market of private social clubs with the multi-billion dollar market of social networking apps and aims to differentiate her company by borrowing strategies from Disney. Building the "Disney Model" is creating strategic partnerships to give patrons the most for their membership. Last year, the company threw a pre-Oscar party in Beverly Hills with sponsorship opportunities costing $50K.