THE HINDU - Meta announced that its India head, Ajit Mohan, has stepped down to pursue another opportunity. Mr. Mohan took over the position of Vice President and Managing Director at Meta India in early 2019. While Mr. Mohan is reported to join rival social networking platform Snap Inc., it is yet to be confirmed.
49 posts categorized "SnapChat"
Meta India Head Ajit Mohan Quits
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Snap Must Turn Over Emails to Meta for FTC Antitrust Case
BLOOMBERG - Snap must turn over some emails from CEO Evan Spiegel and other top executives for use in Meta's defense from a government antitrust challenge, a judge ruled. Judge James Boasberg said emails from C-suite executives like Spiegel on how Snap views the competitive landscape were relevant to Meta's defense in an FTC case that accuses the social network of illegally maintaining a monopoly.
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Snapchat Brings Parental Controls to India Through In-app Tool 'Family Center'
TECH CRUNCH - Snapchat is bringing an initial set of parental controls to users in India to deliver parents and guardians in the key oversea market insights on how their teens are using the social networking app. It also brings the ability to report safety concerns and potential abuse to Snap’s Trust and Safety team to review.
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Snapchat for Web Is Now Available to All Users Worldwide
TECH CRUNCH - Snapchat is making the desktop version of its app, Snapchat for Web, available to its entire global community. With Snapchat for Web, users can send messages and snaps, and also chat via video and voice calls. Snapchat for Web also includes access to the mobile app's messaging features, including chat reactions. It also now features more than 10 Lenses for video calls.
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Snapchat to Target Millennials After Missing Goals
THE GUARDIAN - Snapchat is focusing on attracting users in their 30s, according to a leaked memo from its co-founder and CEO, Evan Spiegel, as part of a goal to increase usage "in at least one new large country or demographic". Spiegel laid out his company's plans for recovery after a year in which 20% of Snapchat's staff were laid off, and 4 of its 5 stated goals were missed. Snapchat also focuses on a "big five" list of large countries with low penetration: Mexico, Brazil, Italy, Spain, and Japan.
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Zenly Is Still Hugely Popular but Snap Is Shutting It Down
TECH CRUNCH - Snapchat's parent, Snap, plans to cut additional costs through "refocusing" its business, which includes ceasing investments in certain products. Part of this involves winding down two standalone apps, one of which is Zenly, a social mapping app that it acquired for north of $200M five years ago. The entire Zenly team has been laid off, while their non-compete clauses have been waived.
by Paul Sawers & Romain Dillet
See full article at Tech Crunch
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Snap Confirms Cutting 20% of Staff
AFP - Snapchat's parent company confirmed it is cutting 20% of staff, as the troubled messaging app attempts to dig itself out amid competition and revenue woes, as well as recent quarterly losses. In July, the company reported that quarterly losses nearly tripled to $422M amid conditions "more challenging" than expected.
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For This Reason, WhatsApp Is Not So Popular in the US
GEARRICE - A survey conducted by the Pew Research Center in the US showed that WhatsApp does not have much popularity. It is estimated that less than 20% of smartphone users use the WhatsApp mobile application. Currently, in that country, mobile phone offers for SMS are very attractive, thanks to the rates for text messages and free minutes included in almost all plans. Facebook Messenger is also another online communication service that is widely used in the US with a. 87%. This is followed by FaceTime at 34%, Zoom (34%), and even Snapchat (25%).
by Henry Purdy
See full article at Gearrice
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Snapchat Introduces Parental Controls Through 'Family Center' Feature
TECH CRUNCH - Snapchat is rolling out its first set of parental controls. Parents will be able to see which accounts the teen is having conversations with and view the teen's friend list and report potential abuse to Snap's Trust & Safety team for review.
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Snapchat Stocks Lose Billions After Its Parent Warning
REUTERS - Snapchat shares plunged ~40% and sparked a sector-wide selloff after a profit warning from the parent signaled tough times ahead for the once-booming digital ad industry. The company was on track to lose $15B in market capitalization, while shares of major online advertisers and social-media firms were set to lose a combine $200B in value from the rout. Snap shares closed at $12.79, lower than their 2017 IPO price of $17.
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Forecast: TikTok Revenues to Surpass Twitter/Snapchat Combined
ADVANCED TELEVISION - TikTok's worldwide ad revenues will triple this year, according to Insider Intelligence's inaugural forecast on TikTok ad revenues. TikTok will have ~$1.641B in ad revenues in 2022, with ~50% coming from the US. That means its ad business will be greater than Twitter's ($5.58B) and Snapchat's ($4.86B) combined. By 2024, at the end of the forecast period, TikTok's ad revenues will swell to $23.58B, essentially equivalent to YouTube's ($23.65B). Each company's worldwide digital ad market share will be 3.1%.
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Snapchat to Let Users Share Videos Directly From YouTube App
THE FREE PRESS JOURNAL - Snapchat announced that users across iOS and Android can now share YouTube videos directly to the platform. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps while still accessing the Camera and full suite of Snapchat Creative Tools for self-expression. "Our tappable YouTube stickers bring Snapchatters directly to the video within the YouTube app or in their preferred mobile browser," the company said.
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Snapchat Will Let Users Change Username Starting Feb 23
TECH CRUNCH - Snapchat says all iOS and Android users globally will be able to change their usernames starting Feb 23. The username change won't impact aspects of users' accounts.
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Snapchat Will Introduce Revenue Sharing on Ads in Creators' Stories
TECH CRUNCH - Snapchat announced that it plans to introduce mid-roll advertisements during Snapchat stories for Snap Stars (Snapchat's biggest creators, who must apply for the Snap Star distinction). These ads will appear as mid-roll ads inside their stories, and the creator will earn a share of the ad revenue. That payout is determined by a payment formula, which weighs factors like posting frequency and audience engagement.
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Snapchat Rolls out New Safety Feature for Teens
SIASAT - Snapchat introduces a new safety feature for teens that will limit the friend suggestions they see in the application. The company is making it more difficult for adult strangers to locate kids on its app by limiting friend recommendations in its 'Quick Add' feature.
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