AXIOS - May 21 - Snapchat debuted a slew of new products and user metrics for things like games and AR lenses that have been built using Snapchat's developer tools. 250K developers are registered to use Snap's developer tools, "Snap Kit," which helps developers build and distribute AR lenses. 200M people use Bitmoji stickers every day. 1B Bitmojis are sent per day. ~34M Bitmoji stickers are available to developers in a new "Bitmoji Developer Kit" that allows developers to insert Bitmoji stickers into their keyboards for their own apps. ~30M users play games on the app per month. Snapchat's first game, "Aqua park," has reached 45M players to date. ~250M people use Snapchat's "Snap Map" monthly. It now has ~30M businesses on the map. ~135M people use Snapchat's TikTok rival feature "Spotlight." ~5.4K creators have collectively earned ~ $130M from payouts Snapchat has awarded to viral video makers. ~2M AR lenses have been created by Snapchat users using Snap's developer tools. Those lenses have been viewed by Snapchat users ~2T times. The company also debuted new "Spectacles," 3D glasses that feature AR technology. There are ~500M MAU on Snapchat.
by Sara Fischer
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