VARIETY - Sarah Rosen, who left Twitter after Elon Musk's takeover, has joined Reddit as senior director of content partnerships. Rosen will oversee the content partnerships team focused on media, sports, gaming, and entertainment verticals. According to Reddit, in the last year, the content partnerships team has expanded collaborations with organizations including the NFL, Netflix, Lionsgate, HBO, Amazon's Prime Video, and the Washington Post.
62 posts categorized "Reddit"
Reddit Hires Ex-Twitter Media Exec Sarah Rosen as Head of Content Partnerships
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Reddit Announces the Shutdown of 'Reddit Talks' Its Audio Social Element
SOCIAL MEDIA TODAY - Reddit Talk, Reddit's variation of Clubhouse, is the latest to be added to the social audio scrapheap. Reddit Talk was originally launched in April 2021, at the latter end of the social audio boom. And while it has been a hit with some users and communities, Reddit's no longer able to justify the costs of maintaining the service. Reddit says that conversations hosted after Sep 1, 2022, are now available for download, while other talks will become gradually available for download till Jun 1, before the function is switched off entirely.
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Reddit Gets a TikTok-style Feature That Introduces a Separate Video Feed
TECH CRUNCH - Reddit announced updates to its platform, including a TikTok-like feature that separates text and video content into individual feeds. Dubbed "Read" and "Watch," the two split-view feeds will allow users to switch from browsing text-based posts to videos, depending on their mood. Both feeds will include posts that users are subscribed to as well as recommendations.
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Here's How Every Social Media Company Is Adopting Subscriptions
TECH CRUNCH - Twitter first introduced its paid subscription, Twitter Blue, in Jun 2021 and relaunch the plan with features like a Blue verification mark and priority in replies. There are ~180K paid accounts in the US and 290K paid accounts worldwide. Meta also announced a premium program for Facebook and Instagram called "Meta Verified” which will be available to users based in Australia and New Zealand. This new plan will get users a Blue tick. Snapchat launched Snapchat+ last Jun in ~20 countries with ~2M paid subscribers now. It can pin someone as their No. 1 friend, priority in replies to Snap Star, and the ability to see "the general direction of travel for where friends have moved recently". Reddit's premium membership program will give users perks like ad-free browsing, custom avatars, and Reddit coins to give awards to posters. While Tumblr's subscription is ad-free browsing.
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Reddit Is Still Planning to Go Public Later This Year
MASHABLE - According to this latest report, Reddit now has its sights set on going public in the 2H of 2023, albeit at a much lower valuation. The company was recently valued at $6.6B by Fidelity.
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Reddit Shares Insight Into Rising Financial Conversation in the App
SOCIAL MEDIA TODAY - According to Reddit, 62% of US Reddit users say that financial brands can have a conversation with them on the platform that they can't have anywhere else. To provide more insight into this, Reddit has published a new infographic overview of financial topic engagement in the app.
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Reddit's End-of-year Recap Experience Rolls out With Personalized Shareable Cards
TECH CRUNCH - Reddit rolls out its annual end-of-year Recap experience to give users a way to reflect on the time they spent on the platform in 2022. The personalized Reddit Recap will show the users a variety of stats, including a summary of the time they spent on Reddit, the content they most engaged with, and the communities they viewed or joined. This year, Reddit is giving users a shareable card that displays their experience on the platform.
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Redditors Have Created Millions of Crypto Wallets to Buy NFT Avatars
TECH CRUNCH - Reddit CPO Pali Bhat revealed that ~3M Redditors have used Reddit's Vault blockchain wallet to create ~3M crypto wallets to date. Most of those - 2.5M - were created to purchase NFT avatars that can be used as profile pics on the platform, he said.
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Reddit Acqui-hires Team From ML Content Moderation Startup Oterlu
TECH CRUNCH - Reddit is bringing on the team from Oterlu, a startup from Gothenburg, Sweden that develops machine learning-powered content moderation tools. The Oterlu team will join Reddit's Safety team and develop native machine learning moderation models that can quickly and accurately detect harmful content across a range of languages. The Oterlu team will also build new safety tools for Reddit moderators.
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Reddit Highlights Key Engagement Trends and Brand Opportunities in the App
SOCIAL MEDIA TODAY - Reddit interviewed ~2K social media users to find out how people are using social media to connect, and the role that Reddit, in particular, plays in facilitating community engagement. Reddit says that the platform was found, overall, to have a positive impact on users' mental well-being, by fostering a spirit of inclusion and community, as opposed to more addictive, harmful traits. Reddit also notes that its lack of reliance on algorithmic amplification, in favor of human moderation and feedback, democratizes access.
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Reddit Acquires Spiketrap to Boost Its Ads Business
TECH CRUNCH - Reddit is bringing the audience contextualization company Spiketrap's technology in-house. Reddit says Spiketrap's AI-powered contextual analysis and tools will help Reddit to improve in areas like ad quality scoring and will boost prediction models for powering auto-bidding.
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Reddit Launches a New Developer Portal to Give Third-party Apps and Bots a Boost
TECH CRUNCH - Reddit will open up a waitlist for developers who want to build software for the platform using a new toolkit from the company. The company plans to pair the new toolkit with a directory of third-party software extensions that moderators and Redditors alike can browse from to craft a custom Reddit experience.
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Reddit Brings GIF Comments to the Masses
TECH CRUNCH - After setting aside the feature as a paid perk, Reddit will now let just about everybody replies with a GIF. Any safe-for-work and non-quarantined subreddit can opt into enabling GIFs in the comments. The GIFs are pulled from Giphy's moderated collection so it's not a total free for all, but Giphy offers plenty of animated if possibly-already-cringe options to choose from.
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Reddit Is Launching a New NFT Avatar Marketplace
TECH CRUNCH - Reddit is launching a new NFT-based avatar marketplace that allows you to purchase blockchain-based profile pictures for a fixed rate. Users need not have a crypto wallet to buy them and they can use Reddit's wallet product to store them. The company noted that if users purchase one of its limited-edition NFTs, they will have licensing rights to use it on and off Reddit as an avatar.
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Moderators on Reddit Do $3.4M Worth of Unpaid Work Every Year
TECH STORY - A study revealed that the moderation activities done on Reddit by the unpaid moderators are worth a minimum of $3.4M per year. These volunteer moderators make sure that inappropriate content which includes issues such as hate speech, racism, etc doesn't spread without control on the social discussion website. Reddit got ~$100M as revenue in 2019. Therefore, the amount of work done freely by content moderators on Reddit is close to 2.9% of Reddit's annual revenue.
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