ARAB NEWS - Playbook, a female-centered social media platform launched in August 2021, answers the need for ambitious women to network and develop their skills and talents. Founder Wafa Al-Obaidat is an award-winning serial entrepreneur and social media figure. Currently, with 12K members, Playbook describes itself as "an edutainment platform that redefines career progression for women." The network is designed for startup founders, executives, students, and those in career transition "to enable them to design the career they desire for themselves." Playbook's revenue model is based on subscriptions for both individuals and organizations, with growth fueled by $700K.