TECH CRUNCH - Jan 28 - Literati has raised a $40M Series B to pursue an unusual startup opportunity - namely, book clubs. Founder and CEO Jessica Ewing (a former product manager at Google) explained that the Austin-based company started out with book clubs for kids, before launching its Luminary brand for adult book clubs last year. And the Luminary clubs live up to the name - they're curated by notable figures like activist and Nobel laureate Malala Yousafzai. On the children's book side, Literati is also working to build personalization tools designed to recommend the best books for each child.