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China's Top Livestreaming Apps to Know

CAMPAIGN ASIA - The growing popularity of live streaming apps in China points to social e-commerce as the new e-commerce. With algorithm-driven short-video apps dominating the online advertising space, here's what luxury brands need to know about the top four live streaming platforms in China.

• Douyin: referred to as TikTok's Chinese counterpart, Douyin's live streaming service pushes the KOL product seeding to the sales loop through the app's interest e-commerce model. With additional attractive features such as Douyin's VIP Room, Flagship Store, and Global Choice, the app has successfully established a business model that works simultaneously as a personal and commercial platform.
• Kuaishou: Tencent-backed Kuaishou has 578M MAU and ~$40B revenue in Q4 of 202. Coach's recent live streaming debut on the app signals an interest from brands in expanding their audience, particularly in lower-tier cities that make up a large concentration of Kuaishou users.
• YY Live: previously a subsidiary of Chinese live streaming pioneer company Joyy, was acquired in 2020 by search giant Baidu as a foray into video streaming and a push for advertising dominance in the ultra-competitive Chinese market. YY Live offers a loyal user group of paying subscribers for a large number of content creators. Hosts of the platform highlight streaming and chat features with virtual currency that is later converted into real cash.
• Taobao Live: Launched in 2016, Alibaba's short-video platform Taobao has quickly established its place as China's largest B2C platform with 840M MAU, captivating Chinese and international audiences with a mix of entertainment and commerce-related content. Paired with an ultra-fast supply chain response, Taobao makes it easy for live streamers to maximize the speed and agility of the number of products they can try on, review, and sell to loyal audiences.

by Charlotte Cai
See full article at Campaign Asia

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Kuaishou Technology Announces Q3 2021 Financial Results

PR NEWSWIRE - Kuaishou Technology, a leading content community and social platform, announced its unaudited consolidated results for Q3 2021. Average DAUs on Kuaishou APP was 320.4M, representing an increase of 17.9%. Average MAUs on Kuaishou APP was 572.9M, representing an increase of 19.5%. The average daily time spent per DAU was 119.1 mins, representing an increase of 35.0%. The average online marketing services revenue per DAU was RMB34.0, representing an increase of 49.8%. The total GMV of e-commerce transactions facilitated on the platform was RMB175.8B, representing an increase of 86.1%. Total revenue increased by 33.4% to RMB20.5B. Amongst total revenues, online marketing services increased by 76.5% to RMB10.9B.

See full article at PR Newswire

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ByteDance Rival Kuaishou Is Shutting Down Controversial App Zynn

TECH CRUNCH - Aug 5 - Kuaishou, a Chinese firm perceived as a ByteDance rival, will shut down its controversial short video app Zynn later this month. An investigation found that Zynn was paying users to watch videos to improve its ranking on the US iOS App Store superficially. The app was also pulled from the Play Store after reports found the platform was riddled with stolen videos from other apps. It was then pulled from the Apple App Store following similar complaints.

by Manish Singh
See full article at Tech Crunch

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Kwai, Chinese Video Social Network, Will Arrive in Mexico

MARKET RESEARCH TELECAST - July 5 - Kwai, the short video application daughter of Kuaishou, announced its arrival in Mexico to expand and take part in a market among many other short video apps. In China, the app has 300M DAU, each of whom uses it an average of 90 mins a day. The app also has live streaming and e-commerce options and is Douyin's main competitor.

See full article at Market Research Telecast

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TikTok's Chinese Nemesis Kuaishou Hits 1B MAU Worldwide

TECH CRUNCH - June 24 - Kuaishou, a Chinese short video company known overseas for its video apps Kwai, has sailed past the 1B MAU mark. China remains Kuaishou's key market. Its overseas MAUs exceeded 100M in Q1 and quickly jumped to 150M MAUs by April. Listed in Hong Kong, Kuaishou's stock climbed ~6% to ~$25.7 a share, lifting its market cap to ~$107B, though the price is well below its peak at $53.45 in February.

by Rita Liao
See full article at Tech Crunch

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TikTok's Rival Kuaishou Joins Open Invention Network

ZDNET - June 3 - Kuaishou, TikTok's biggest challenger in China, uses open-source software to fight TikTok for market share. After a blockbuster launch on the Hong Kong stock market, its biggest recent move in this direction has been to become a licensee and community member of the Open Invention Network (OIN). TikTok uses open-source software extensively in its app as well. But TikTok has yet to join the OIN.

by Steven J. Vaughan-Nichols
See full article at ZDNet

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Bytedance Rival Kuaishou Aims to Raise up to $5.42B in Hong Kong IPO

REUTERS - Jan 27 - Chinese online video company Kuaishou Technology is aiming to raise $4.95B to $5.42B in an IPO that will be the largest in Hong Kong for more than a year. The online video site, backed by Tencent Holdings, will price 365.2M shares at between HK$105 and $HK115 apiece. The IPO will value Kuaishou at between $55.6B and $60B, pre greenshoe. If the extra shares are sold it would take the market capitalization from $56.3B to $61.7B. If Kuaishou raises $6.2B, it will beat the most recent largest IPO in Hong Kong which was Budweiser Brewing Company's $5.75B IPO in September 2019. Kuaishou, which means "fast hand" in Chinese, operates apps that allow user-uploaded videos as well as live-streaming programs through which vendors can promote consumer products.

See full article at ET Telecom