TECH CRUNCH - Meta is testing two new tools on Instagram to boost advertising revenue as the company struggles with weak advertising demand. The first tool is ads in search results, which will show up in the feed when users tap into a post from search results. The second tool is Reminder Ads, which will make it easier for businesses to announce, remind, and notify people of future events or launches. Meta plans to launch ads in search results globally in the coming months and Reminder Ads are rolling out to all advertisers.
154 posts categorized "Instagram"
Instagram Is Bringing Ads to Search Results and Launching 'Reminder Ads'
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Meta Launches Paid Verification on Instagram and Facebook in the US
TECH CRUNCH - Mark Zuckerberg announced that Meta is rolling out Meta Verified on Instagram and Facebook in the U.S. The subscription service, which first launched in Australia and New Zealand last month, allows users to add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee. Meta Verified costs $11.99 monthly on the web and $14.99 monthly on mobile.
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Instagram Starts Testing Its Age Verification Tools in More Countries
TECH CRUNCH - Meta has started testing its age verification tools on Instagram in more countries. If a user attempted to edit their date of birth on Instagram from under the age of 18 to 18 or over, the app would require them to verify their age using one of the three methods such as uploading their ID, recording a video selfie or asking mutual friends to verify their age.
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Meta Announces Verified Subscription Service for Facebook and Instagram
FORTUNE - Mark Zuckerberg said that Meta is rolling out paid verification for Facebook and Instagram. He explained that the Meta Verified subscription service will have a monthly fee of $11.99 on the web, or $14.99 per month on mobile.
by Steve Mollman
See full article at Fortune
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Instagram Is Killing Live Shopping in March, Will Focus on Ads Instead
TECH CRUNCH - Meta announced it's exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on Mar 16, Instagram users will no longer be able to tag products while live-streaming. Meta claims that even though it's putting an end to live shopping, it's still invested in shopping, as 90% of users follow at least one business on the site.
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Instagram's Text Update Notes Feature Is Expanding to Europe and Japan
TECH CRUNCH - Instagram head Adam Mosseri announced that the social network is launching its text update Notes feature across Europe and Japan. Notes are short posts of up to 60 characters that include just text and emojis and appear above the profile photo. Users can then type out the note itself, after which it will appear at the top of friends' inboxes for 24 hours.
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Instagram Launched the Quiet Mode Feature
FORBES - Instagram has launched Quiet Mode, a feature to enable all notifications to be paused and the profile's activity status will change to say "In quiet mode." If someone sends a direct message during this time, they will receive a reply explaining that the intended recipient has "quiet mode" activated.
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Instagram Map Is Locking Horns With Google Maps
TECHNOWIZE - Out of the many Instagram features, the Instagram map has experienced the most significant rise in recent times. Now, it allows users to discover places as opposed to being limited to discovering publications only. With users enabled to discover places or find locations via Instagram map, Google Maps might not remain the frontrunner shortly.
by Diana Coker
See full article at Technowize
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Meta Sues Surveillance Firm for Stealing User Data
THE HINDU - Meta has filed legal action against "scraping-for-hire" service Voyager Labs for secretly collecting massive amounts of personal data from users of social networking sites including Facebook and Instagram. Voyager labs created and used ~38K fake Facebook user accounts and its surveillance software to scrape ~600K Facebook users' viewable profile information.
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Social Media Platforms Brace for Hit to User Numbers From Age Checks
FINANCIAL TIMES - UK's Online Safety Bill requires stronger age verification measures for platforms including TikTok, Instagram, and Snapchat. Social media companies expect age verification measures in the UK's Online Safety Bill will reduce user numbers, hitting advertising revenue on platforms including TikTok and Instagram. The UK bill, aimed at protecting children from harmful content online and removing all illegal content, is considered to be leading the agenda for big tech regulation globally, along with the EU's Digital Services Act.
by Ian Johnston & Cristina Criddle
See full article at Financial Times
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Instagram Chief Outlines Key Areas of Focus for the App in 2023
SOCIAL MEDIA TODAY - Instagram chief Adam Mosseri has provided some insight on the platform's three key priorities for 2023. Those key areas are: inspire people to be creative, help people discover things they love, and spark connections between people.
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Instagram Now Supports Text Updates by Launching Notes and New Sharing Features
TECH CRUNCH - Instagram is now rolling out several significant changes, including most notably an addition called Notes. With Notes, users can update their friends using just text and emojis. Other new features are also rolling out to Stories and will introduce new ways to share with groups. Instagram is also now testing a BeReal-like feature called "Candid," a way for friends to share Stories that are only visible to others who also share their own Candids. Two other features focus on improvements to group sharing called Group Profiles and Collaborative Collections.
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26% of Gen Z Users 'Chose' TikTok as Their No. 1 Social Media Platform
YAHOO FINANCE - New Consumer asked a poll of 3K Americans about one social media site that they would use if they were trapped on a deserted island. Millennials and older Americans which is 53% of those people, chose Facebook. Gen Z chose TikTok as their number one. 26% chose TikTok, and Instagram after that, and then Facebook third place after that. Besides, New Consumers also asked when it came to the streaming platform. YouTube was number one with 27%. After that, Netflix was number two with 26%.
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Instagram's New Transparency Tools Tell Users If Their Content Is Ineligible to Be Recommended
TECH CRUNCH - Instagram announced that it's introducing new transparency tools. The social network is expanding its Account Status hub to make it easier for users with professional accounts, like businesses and creators, to understand if their content is eligible to be recommended to non-followers in places like Explore, Reels, and Feed Recommendations or if their content violates the company's Recommendations Guidelines.
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Meta Will Allow Users to Switch Between Facebook & Instagram Accounts
ECONOMIC TIMES - Meta announced that it is testing new features that will make it easier for people to switch between Facebook and Instagram. The new features will make it easier for users to create, access, and navigate between multiple accounts and profiles on the social networking platform. Meta also informed that the existing security features will still apply to the recently announced updates.
See full article at Economic Times
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