TECH CRUNCH - Instagram is implementing "nighttime nudges" for teen accounts, prompting users to take a break if they spend over 10 mins on the app late at night. The nudges, after 10 PM, encourage teens to close the app and sleep. The feature is part of Instagram's efforts to reduce teens' screen time, complementing existing features like "Take a Break" and "Quiet Mode." Meta, Instagram's parent company, is facing regulatory scrutiny on child safety and has recently announced automatic content restrictions for teen accounts. These measures respond to concerns about the impact of social media on young users' mental health.
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Instagram Introduces 'Nighttime Nudges' to Limit Teens' App Usage
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Meta Implements Restrictions on Harmful Content for Teen Instagram and Facebook Accounts
TECH CRUNCH - Meta announces automatic restrictions on teen Instagram and Facebook accounts, limiting exposure to content related to self-harm, graphic violence, and eating disorders. The move addresses concerns about the impact of such content on young users. The changes involve hiding certain content in Feed and Stories, even if shared by someone a teen follows. Meta aims to provide a safer experience by placing all teen accounts in the most restrictive content control setting and encouraging them to update settings for increased privacy. These measures precede Meta's Senate testimony on child safety scheduled for Jan 31.
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Harvard Study Reveals Social Media's $11B Ad Revenue Targeting US Minors in 2022
ASSOCIATED PRESS - A Harvard study indicates that social media companies collectively earned ~$11B in U.S. ad revenue from minors in 2022. The findings highlight the need for government regulation, as platforms fail to self-regulate meaningfully. The study estimates revenue figures based on user data from platforms like Facebook, Instagram, Snapchat, TikTok, X, and YouTube. Researchers propose regulatory measures and increased transparency to address youth mental health concerns and harmful advertising practices targeting children and adolescents. The study identifies YouTube ($959.1M), Instagram ($801.1M), and Facebook ($137.2M) as top earners from users aged 12 and under. Instagram ($4B), TikTok ($2B), and YouTube ($1.2B) lead in ad revenue from users aged 13-17. The study also reveals that Snapchat derived 41% of its 2022 overall ad revenue from users under 18, followed by TikTok (35%), YouTube (27%), and Instagram (16%).
by Barbara Ortutay & Haleluya Hadero
See full article at Ponca City Now
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Study Reveals Instagram Reels Outshine Other Video Content for Advertisers
TICKER.TV - A study by Emplifi indicates that Instagram Reels offer superior results for advertisers compared to other social media video content. The study highlights the significance of video duration, with longer Reels (90 seconds) proving more popular and generating double the median views compared to TikTok videos. Despite Instagram Stories being more frequently posted by brands, Reels exhibit six times greater reach. Brands are encouraged to adapt their creative strategies to leverage the untapped potential of Instagram Reels and Facebook videos in response to changing user behavior.
by Betty Davis
See full article at Ticker.tv
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Instagram Launches Customizable 'Add Yours' Templates
TECH CRUNCH - Instagram rolled out a new feature allowing users to create personalized "Add Yours" templates with GIFs, text, and images for interactive Stories. Users can customize elements and invite followers to contribute, enhancing creative expression and collaboration. The global launch follows the 2021 introduction of the Add Yours sticker, providing a more engaging and interactive experience.
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Instagram Considers "Flipside" Feature for Private
TECH CRUNCH - Instagram is reportedly working on a feature called "flipside," which would allow users to create a private section on their profile for sharing more candid and personal photos with a select group of friends. The feature, akin to the concept of "finstas," where users maintain alternate accounts for more authentic content, aims to simplify private sharing without creating separate accounts. Currently an internal prototype, "flipside" could challenge apps designed for close friends and enhance Instagram's engagement by offering users a dedicated space for private sharing.
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Meta Faces EU Scrutiny Over Child Safety Measures on Instagram
TECH CRUNCH - Meta received a request for information from EU regulators under the Digital Services Act, seeking details about its response to child safety concerns on Instagram, especially related to self-generated child sexual abuse material (SG-CSAM). This follows reports of Instagram struggling to address a CSAM problem exposed earlier. The EU warns Meta of potential heavy sanctions if child protection issues are not promptly addressed. The request focuses on Meta's measures to comply with child protection obligations and mitigate risks, including SG-CSAM circulation on Instagram. Failure to address these concerns could result in fines of up to 6% of Meta's global annual turnover.
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Instagram Surprisingly Tops Social Media Popularity Charts in 2023
MARKETING INTERACTIVE - Despite being the 3rd-largest social media platform, Instagram claims the top spot as the favorite among users. ~16% of social media users named Instagram their #1 platform, surpassing Facebook and TikTok. A recent report highlights that 15.7% of users aged 16 to 64 favor Instagram, 1.5% ~6 months ago. Facebook ranks 2nd with a 13% share, losing some popularity since Apr. The report also notes Instagram's increased user engagement, with Android users spending an average of 15 hours and 50 mins monthly on the app.
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Instagram Now Allows Anyone to Download Public Reels
TECH CRUNCH - Instagram has expanded its Reels download feature globally, allowing users to save public Reels to their devices worldwide. Users can tap the share button and select download, but the downloaded Reel will carry an Instagram watermark, similar to TikTok. Accounts can disable the download option through privacy settings. Notably, Reels using licensed audio won't have sound in the downloaded clip. This global rollout follows the initial availability in the U.S. in June, offering users increased flexibility in viewing and sharing Reels content.
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Facebook Remains a Dominant News Source Despite Shifts in Content Focus
YAHOO FINANCE - Despite Facebook's reduced emphasis on news content, a Pew Research study reveals that three out of ten US adults still regularly get their news from the platform. Facebook outpaces other social media sites, with YouTube and Instagram following with 26% and 16%, respectively. While TikTok, X, and Reddit also serve as news sources, Facebook remains a key player in delivering current affairs. The study indicates shifting trends in news consumption on various platforms, emphasizing the continued importance of social media in delivering news to users.
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Instagram Expands Close Friends Feature to Main Feed for Authentic Connections
TECH CRUNCH - Instagram enhances its Close Friends feature, allowing users to share main feed posts and reels exclusively with a select group. Users can denote their Close Friends with a green star icon, fostering more authentic connections within a curated circle. This expansion aligns with the desire for authenticity online, especially with the recent discontinuation of similar features by other platforms.
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Instagram Spotted Developing a Customizable 'AI Friend'
TECH CRUNCH - Instagram is testing an "AI friend" feature that allows users to customize a chatbot for personalized conversations. Users can choose the bot's gender, age, ethnicity, personality traits, and interests, making it a tailored chat companion. While these features aim to boost user engagement, experts highlight the risks of mistaking AI for human interaction.
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Meta Launches Ad-Free Facebook and Instagram in Europe
NEW YORK TIMES - Meta is introducing ad-free subscription options for Facebook and Instagram in Europe to comply with evolving European regulations. Starting in Nov, users can opt for subscriptions costing between 9.99 and 12.99 euros monthly to enjoy these platforms without ads. This move reflects how large tech companies are adapting their core products to adhere to data privacy rules and government policies.
by Adam Satariano & Christine Hauser
See full article at New York Times
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Instagram's 'Sharing to Reels' Feature Opens up to All App Developers
TECH CRUNCH - Meta is opening its "Sharing to Reels" feature to all app developers. This feature allows users to quickly export their videos from third-party apps to Instagram Reels. Previously, users had to export videos to their devices before uploading them to Reels. The move aims to encourage third-party app developers to integrate with Instagram, generating more content for its short-form video platform.
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Instagram Tests Curated Group Lists for Stories
MASHABLE - Instagram is testing a feature that allows users to share Stories with curated groups of followers, not limited to their Close Friends list. This feature is aimed at giving users more control over who can view their Stories. While it may be useful for sharing with specific groups, some argue that it might be unnecessary for smaller groups and encourage users to simply share privately. However, it could make it easier for users to ensure specific people, like crushes, see their content.
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