FIN CHANNEL - Facebook, with 3B MAUs, holds the top position among online social networks worldwide. The platform reached this milestone in just ~13 years, surpassing other platforms like Instagram and YouTube in terms of growth speed. As of January 2022, India boasts the largest Facebook audience base, with ~330M users, followed by the US. The parent company, Meta, encompasses various products, including Instagram, Messenger, WhatsApp, and Oculus. Despite Facebook's dominance, the social media landscape is evolving, with emerging preferences for video-first platforms like TikTok and YouTube among Generation Z users.
1,538 posts categorized "Facebook"
Facebook Leads Global Social Networks With Over 3B MAUs
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Meta Implements Restrictions on Harmful Content for Teen Instagram and Facebook Accounts
TECH CRUNCH - Meta announces automatic restrictions on teen Instagram and Facebook accounts, limiting exposure to content related to self-harm, graphic violence, and eating disorders. The move addresses concerns about the impact of such content on young users. The changes involve hiding certain content in Feed and Stories, even if shared by someone a teen follows. Meta aims to provide a safer experience by placing all teen accounts in the most restrictive content control setting and encouraging them to update settings for increased privacy. These measures precede Meta's Senate testimony on child safety scheduled for Jan 31.
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Harvard Study Reveals Social Media's $11B Ad Revenue Targeting US Minors in 2022
ASSOCIATED PRESS - A Harvard study indicates that social media companies collectively earned ~$11B in U.S. ad revenue from minors in 2022. The findings highlight the need for government regulation, as platforms fail to self-regulate meaningfully. The study estimates revenue figures based on user data from platforms like Facebook, Instagram, Snapchat, TikTok, X, and YouTube. Researchers propose regulatory measures and increased transparency to address youth mental health concerns and harmful advertising practices targeting children and adolescents. The study identifies YouTube ($959.1M), Instagram ($801.1M), and Facebook ($137.2M) as top earners from users aged 12 and under. Instagram ($4B), TikTok ($2B), and YouTube ($1.2B) lead in ad revenue from users aged 13-17. The study also reveals that Snapchat derived 41% of its 2022 overall ad revenue from users under 18, followed by TikTok (35%), YouTube (27%), and Instagram (16%).
by Barbara Ortutay & Haleluya Hadero
See full article at Ponca City Now
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Instagram Surprisingly Tops Social Media Popularity Charts in 2023
MARKETING INTERACTIVE - Despite being the 3rd-largest social media platform, Instagram claims the top spot as the favorite among users. ~16% of social media users named Instagram their #1 platform, surpassing Facebook and TikTok. A recent report highlights that 15.7% of users aged 16 to 64 favor Instagram, 1.5% ~6 months ago. Facebook ranks 2nd with a 13% share, losing some popularity since Apr. The report also notes Instagram's increased user engagement, with Android users spending an average of 15 hours and 50 mins monthly on the app.
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Facebook Remains a Dominant News Source Despite Shifts in Content Focus
YAHOO FINANCE - Despite Facebook's reduced emphasis on news content, a Pew Research study reveals that three out of ten US adults still regularly get their news from the platform. Facebook outpaces other social media sites, with YouTube and Instagram following with 26% and 16%, respectively. While TikTok, X, and Reddit also serve as news sources, Facebook remains a key player in delivering current affairs. The study indicates shifting trends in news consumption on various platforms, emphasizing the continued importance of social media in delivering news to users.
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Meta Launches Facebook Stories API for Third-Party Apps
TECH CRUNCH - Meta introduces a new API allowing third-party desktop and web apps to create and share content directly to Facebook Stories. This API facilitates content integration with professional software used by creators. This move positions Meta to cater to content creators and professionals, offering an enterprise solution for integrating content creation and sharing with Facebook Stories.
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Meta Launches Ad-Free Facebook and Instagram in Europe
NEW YORK TIMES - Meta is introducing ad-free subscription options for Facebook and Instagram in Europe to comply with evolving European regulations. Starting in Nov, users can opt for subscriptions costing between 9.99 and 12.99 euros monthly to enjoy these platforms without ads. This move reflects how large tech companies are adapting their core products to adhere to data privacy rules and government policies.
by Adam Satariano & Christine Hauser
See full article at New York Times
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Facebook's Internet.org Connects 100M People to the Internet
MOBILE APP DAILY - Facebook's Internet.org initiative has successfully connected ~100M people to the internet, a significant achievement for the platform. Internet.org provides connectivity through its Free Basics app, low-bandwidth services, and local express Wi-Fi hotspots. Facebook has also experimented with technologies like Aquila solar-powered drones to extend connectivity to remote areas.
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Meta Considers $14/Month Subscription for Ad-Free Instagram and Facebook in Europe
READ WRITE - Meta is reportedly planning to introduce a subscription option costing $14 per month for an ad-free experience on Instagram and Facebook in Europe. This move is aimed at complying with European Union regulations that require user consent for personalized ads. Users will have the choice between the free, ad-supported version or the ad-free paid version. The subscription plan, known as SNA (subscription, no ads), is currently under review by EU regulatory commissions.
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Facebook Rolls out Multiple Personal Profiles Feature
TECH CRUNCH - Facebook is introducing a new feature that allows users to create multiple personal profiles. This move aims to give users more control over their online presence by allowing them to separate different aspects of their lives. Users can now have distinct profiles for personal, professional, or interest-based connections. While some features like dating and professional mode won't be initially available for additional profiles, this change is expected to enhance user engagement on the platform.
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Meta May Allow Ad-Free Versions of Facebook, Instagram In Europe
MEDIA POST - Meta is reportedly exploring the possibility of offering paid subscription options to users in the European Union to avoid seeing advertisements on Facebook and Instagram. This potential shift in business model aims to address regulatory concerns related to ad-tracking and data privacy. It comes as Meta faces fines and increased scrutiny from European regulators over its handling of user data.
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Meta Confirms Non-Personalized Content Feeds for EU Users
TECH CRUNCH - Meta confirms it will introduce non-personalized content feeds on Facebook and Instagram for EU users ahead of the Digital Services Act (DSA) compliance deadline. The DSA requires larger platforms to offer users the option to turn off AI-driven personalization. Meta's changes include offering non-algorithmic feeds and enhanced ad transparency.
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Meta Blocks News on Facebook and Instagram in Canada
MASHABLE - Meta follows through on its threat and blocks news content on Facebook and Instagram in Canada. The action is in response to Canada's Online News Act, which mandates fair revenue sharing between digital platforms and news outlets. Meta claims the legislation is based on an incorrect premise, and instead of engaging with Canadian lawmakers, it removes news access on its platforms altogether.
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Facebook Hits 3B MAUs
TECH CRUNCH - Facebook, part of Meta's family of apps, has surpassed 3B MAUs, and daily users have continued to grow, reaching 2.064B. Reels, the TikTok-like feature, and Threads are contributing to the platform's growth. Meta's CEO, Mark Zuckerberg, expressed excitement about the company's future roadmap.
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Facebook Emphasizes Video With New Discovery and Editing Tools
TECH CRUNCH - Facebook introduces new video-related features to compete with YouTube and TikTok. The platform is enhancing video editing tools for Reels and adding support for HDR videos. The "Watch" tab is being rebranded as the "Video" tab, unifying all video experiences in one place. Facebook also introduces an explore page to discover videos based on hashtags and topics, along with improved cross-posting features between Facebook and Instagram Reels.
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