EQUAL OCEAN - Douyin launched a desktop chat software on its official website, called "Douyin Chat," which supports Windows and Mac. This is Douyin's fourth attempt at a socialization strategy since its launch of the "Friends tab" in 2020. Douyin has been on the social interaction path for ~4 years. They already have the Doushan app, Feiliao app, and some features like Connection, Acquaintances, Same City, Friends, Daily, and Douyin Zaizai for creating users' 3D avatars.
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Douyin Introduces Douyin Chat to Not Given up Its Social Interaction Dream
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ByteDance Reportedly Lays off Hundreds of Employees as It Cuts Costs
SEEKING ALPHA - ByteDance has reportedly laid off hundreds of employees across the company as it looks to cut costs. The areas that were hit include ByteDance's gaming and real estate operations, as well as its enterprise collaboration tool Feishu. Douyin was also impacted.
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E-commerce Will Go Viral on Social Media in 2023
REUTERS - One of China's biggest exports in 2023 will be its social e-commerce phenomenon. TikTok, YouTube and Amazon are among the companies rolling out features that blend online sharing and shopping. TikTok introduced the concept in the US and UK to replicate the success of Douyin which enabled goods valued at $119B to be sold in 2021. Amazon recently unveiled its own copycat, Inspire. OnlyFans, a video service known for its sexual content, also allows creators to sell personalised merchandise to subscribers.
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Douyin to End Same-City Social Function "Circle" on July 29
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China's Top Livestreaming Apps to Know
CAMPAIGN ASIA - The growing popularity of live streaming apps in China points to social e-commerce as the new e-commerce. With algorithm-driven short-video apps dominating the online advertising space, here's what luxury brands need to know about the top four live streaming platforms in China.
- Douyin: referred to as TikTok's Chinese counterpart, Douyin's live streaming service pushes the KOL product seeding to the sales loop through the app's interest e-commerce model. With additional attractive features such as Douyin's VIP Room, Flagship Store, and Global Choice, the app has successfully established a business model that works simultaneously as a personal and commercial platform.
- Kuaishou: Tencent-backed Kuaishou has 578M MAU and ~$40B revenue in Q4 of 202. Coach's recent live streaming debut on the app signals an interest from brands in expanding their audience, particularly in lower-tier cities that make up a large concentration of Kuaishou users.
- YY Live: previously a subsidiary of Chinese live streaming pioneer company Joyy, was acquired in 2020 by search giant Baidu as a foray into video streaming and a push for advertising dominance in the ultra-competitive Chinese market. YY Live offers a loyal user group of paying subscribers for a large number of content creators. Hosts of the platform highlight streaming and chat features with virtual currency that is later converted into real cash.
- Taobao Live: Launched in 2016, Alibaba's short-video platform Taobao has quickly established its place as China's largest B2C platform with 840M MAU, captivating Chinese and international audiences with a mix of entertainment and commerce-related content. Paired with an ultra-fast supply chain response, Taobao makes it easy for live streamers to maximize the speed and agility of the number of products they can try on, review, and sell to loyal audiences.
by Charlotte Cai
See full article at Campaign Asia
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Douyin and TikTok Garner $283M in June Revenue
PANDAILY - Douyin and its overseas version TikTok earned ~$283M in Jun from the App Store and Google Play remaining the top global non-game mobile app in terms of revenue. ~47.4% of their revenue came from China's Douyin, 16.7% came from TikTok's second-largest market in the US, while 3.6% came from TikTok's third-largest market of Japan.
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Douyin Releases Data Report on Protection of Minors
PANDAILY - Douyin released a data report on the company's measures to protect minors. The report updates the company's progress in the promotion of a youth mode, content construction, platform governance, and other aspects required with the implementation of the updated Law on the Protection of Minors on June 1, 2021. For users between the ages of 14 and 18, Douyin provides stricter security protection in content recommendation, social networking, and search, such as prohibiting the display of personal information other than avatars and nicknames to strangers.
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Ex-ByteDance Employees Say the Company Scraped Other Sites for Flipagram
MAKE TECH EASIER - Ex-employees of ByteDance contend the company scraped content from sites such as Instagram and Snapchat for Flipagram, another site owned by the company, later renamed Vigo Video. The ex-ByteDance employees are not aware of when the scraping project ended. A couple of them contend that the purpose of the scraping was to train the "For You" algorithm with U.S.-based content to appeal more to U.S. users.
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Douyin's New Rules: More Control Under the Pretext of "Protecting Minors"
BITTER WINTER - Douyin will implement stricter rules and prohibit "deviant" and "anti-government" discussions. The rules for Douyin, coming into force this month, claimed that they are needed to prevent minors from being harmed by cyberaddiction, unscrupulous video game companies, and the excessive passion for celebrities, expressed through fan clubs to teenagers devote an excessive amount of time. However, to achieve these laudable aims, broad rules are enacted that control and forbid many activities that have nothing to do with teen cyberaddiction.
by Tan Liwei
See full article at Bitter Winter
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ByteDance Marks Its 10th Anniversary Without Founder Zhang Yiming
SCMP - ByteDance marked its 10th anniversary in a muted celebration broadcast online to its employees, but the founder Zhang Yiming was conspicuously absent. CEO Liang Rubo quoted some of Zhang's past comments in a motivational speech to employees. The head of the company's 6 business groups took turns speaking after Liang, following his lead to motivate the employees. The company has become one of the internet industry's most successful start-ups, with a reach that covers 1.9B people every month.
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TuneCore Partners With Douyin
WFMZ - Leading independent DIY digital music distributor TuneCore, a division of global digital music company Paris-based Believe, has launched a new store, Chinese social platform, Douyin. "By adding Douyin to our suite of the digital store and streaming partners, TuneCore continues to offer more ways for independent artists to find fans from around the world," Andreea Gleeson, CEO of TuneCore, said.
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ByteDance Creates Stand-alone Shopping App
SCMP - ByteDance has created a stand-alone shopping app in China, called Douyin Box. Douyin Box app signals that ByteDance, the world' most valuable start-up, is betting big on e-commerce in China. The new app is rapidly gaining traction, ranking No 6 among all iOS shopping apps in China.
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TikTok Emerges as Most Downloaded Non-gaming App for Oct
IANS - TikTok emerged as the most downloaded non-gaming app worldwide for Oct 2021 with ~57M installs. The countries with the largest number of installs were from Douyin in China at 17%, followed by the US at 11%.
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ByteDance Reorganization Offers Glimpse Into Its Future
TECH CRUNCH - ByteDance will group its apps and operations under six new "business units." The six newly minted business units are useful indicators of ByteDance's strategic focuses in the foreseeable future. They are TikTok, Douyin, Dali Education, Lark, BytePlus, and Nuverse.
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Douyin Is Limiting Kids to 40 Mins a Day
CNN BUSINESS - Douyin, the Chinese version of TikTok, introduces a "teenage mode" that will limit the number of times children under the age of 14 spend on the short-form video app to 40 mins a day. The measure will apply to all Douyin users under 14 who have registered for the app using their real names. Douyin will also be unavailable to those users between 10 p.m. and 6 a.m.
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