TECH CRUNCH - BeReal, a social app that initially gained attention with its unique front-and-back photo concept, disputes recent reports of declining user traction. While Similarweb data indicates a decline in MAUs in the U.S., BeReal insists it's still experiencing healthy growth. The app, which gained popularity due to its college ambassador program and unique features, faces competition from social media giants and new entrants like BeFake.
14 posts categorized "BeReal"
BeReal Counters Decline Reports, Claims 25M DAUs
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BeReal Enhances Social Experience With 'Friends of Friends' Feature"
TECH CRUNCH - BeReal, a daily spontaneous photo-sharing app, introduces a 'Friends of Friends' feed to replace its Discovery feed. The app, which focuses on connecting with friends rather than a wider audience, now allows users to see posts from their friends' friends who opt-in for the feature. In addition, BeReal offers more customization options, including pinning past posts to profiles and mentions using "@" to tag friends. Despite a decline in growth after its viral launch, BeReal maintains ~20M DAUs and continues to introduce new features.
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The Rise of "Anti-Instagram": a Shift Towards Authentic Online Sharing
ENTREPRENEUR - The emergence of "anti-Instagram" apps highlights a growing desire for authenticity in social media. Filtered photos and staged posts have created an unrealistic portrayal of life online, leading to feelings of inadequacy and a fear of missing out. Apps like BeReal, TikTok Now, and RAW offer platforms that encourage genuine moments, unedited content, and vulnerability. These apps are gaining popularity, particularly among Gen Z users, signaling a shift away from perfectionism towards more honest and engaging digital experiences. Brands can also embrace this trend by adopting raw and unfiltered content to connect with their audiences.
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BeReal Is Adding A Messaging Feature Called RealChat
TECH CRUNCH - BeReal is developing a chat feature. Initially launching in Ireland users will be able to privately message their friends, send front-back photos, and react with BeReal's custom emojis called RealMoji. Despite facing competition from other platforms, BeReal has attracted 20M DAUs and secured a $60M Series B funding.
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BeReal Changes Its Rules, Influencers Arrive on the Social Network
GEARRICE - BeReal is introducing a new celebrity feed called RealPeople. The feature aims to showcase famous individuals in a natural setting and connect them with users as equals. RealPeople will not include promotions, edited images, or any type of influencer marketing. The feature is currently being tested in the UK and can be accessed through the Discovery tab.
by Helen Harrison
See full article at Gearrice
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BeReal: The Anti-Instagram App That Lost Its Authenticity
THE GUARDIAN - BeReal has seen its active daily users more than halve between Oct 2022 and Mar 2023, down from 20M to 6M. The app's expected demise raises questions about whether users want the authenticity it sells. The article suggests that BeReal's purported selling point of authenticity may have been overstated. Ultimately, the app added another demand for self-presentation, but users had to pretend to be authentic once a day instead of comfortably inauthentic on an app like Instagram.
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BeReal Still Has Potential for Advertisers, But Its Hype Period Is Over
DIGIDAY - Marketers in BeReal are well past the apex of the hype cycle. As a report mentioned in Oct, if the app didn’t move quickly to provide marketers with unique features that could pique their interests, BeReal would become a victim of its fleeting success and see attention spent elsewhere. The only brands that appear to remain on the platform right now, are those that pride themselves on having a strong tone of voice across social media, not just an advertising presence. Other marketers have put BeReal on the back burner.
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Apple Announces Winners of the App Store Awards for 2022
TECH CRUNCH - Apple announced its list of App Store this year's award winners for all of the company's platforms including the iPhone, iPad, Apple Watch, Mac, and Apple TV. It is along with the top chart for most downloaded apps and games across free and paid categories. The social network app BeReal won the app of the year award for iPhone, while the notetaking app GoodNotes 5 won the crown for the best iPad app. Synium Software GmbH's MacFamilyTree 10 - a visual family tree exploration app - was noted as the top Mac of the year; TelevisaUnivision Interactive's Vix streaming service was awarded the top Apple TV app for elevating Spanish-language stories; and Gentler Stories' Gentler Streak, an exercise and fitness tracker, was awarded the best Apple Watch app of the year. Electronic Arts' Apex Legends Mobile snagged the top iPhone game award while X.D. Network Inc.'s Moncage got the top iPad game title.
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BeReal Raised $60M in Its Series B Earlier This Year, Now Has 20M DAUs
TECH CRUNCH - BeReal, the photo-sharing app, has been a huge hit with Gen Z and beyond. The startup closed a round of $60M earlier this year. The company now has ~20M DAUs. In April, app intelligence firm Apptopia reported that BeReal had grown its installs by 315% year to date.
by Sarah Perez & Ingrid Lunden
See full article at Tech Crunch
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BeReal Tops 53M Installs, but Only 9% Open the App Daily
TECH CRUNCH - According to research from Sensor Tower, BeReal is demonstrating significant traction across some metrics - it topped 53M worldwide installs across the App Store and Google Play and has seen its MAU jump by 2,254% since Jan 2022, for example. But only 9% of its active Android installs are opening the app every day as of the third quarter of this year, it found.
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BeReal Gets Its Own Saturday Night Live Skit
TECH CRUNCH - In the "Saturday Night Live" season premiere, the sketch comedy writers ask: What if the BeReal goes off while you're committing a crime? The three-minute skit gives a pretty straightforward explanation of what the app is, why it's garnered 50 million downloads so far and why it's so popular that TikTok completely copied it.
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BeReal Could Start Adding Paid Features in 2023
MASHABLE - According to a report, BeReal is considering adding paid features to its free-to-use app. BeReal has ~15M DAU, up from only 10K just a year ago at an evaluation of ~$600M.
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Facebook Is Losing Its Grip as a 'Top 10' App as BeReal and TikTok Grow
TECH CRUNCH - Facebook this year has been struggling to maintain its position among the Top 10 apps on the U.S. App Store as younger consumers shift to newer social networking experiences like TikTok and now BeReal. The company hasn't consistently held onto a strong position in the Top 10 in prior years, either.
by Sarah Perez
See full article at Tech Crunch
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France Became a Hotbed for Social Networks
SIFTED - Defying the odds, France has become a hotbed of social networking apps like Zenly, Yubo, Powder and BeReal. These founders say it's no coincidence that this mini-ecosystem has emerged in France, a country known for being hyper-social in real life. While Facebook and Twitter may not be sweating these insurgents, the founders believe that their success suggests France may be ready to make even bigger noise in this space.
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