DIGIDAY - Marketers in BeReal are well past the apex of the hype cycle. As a report mentioned in Oct, if the app didn’t move quickly to provide marketers with unique features that could pique their interests, BeReal would become a victim of its fleeting success and see attention spent elsewhere. The only brands that appear to remain on the platform right now, are those that pride themselves on having a strong tone of voice across social media, not just an advertising presence. Other marketers have put BeReal on the back burner.
by Krystal Scanlon
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