Very Social Network

David Siegel - What Is Metaverse?

VSN - Before it was finally called Metaverse, in 2010, David Siegel wrote a book about it. David consults on digital acceleration and the semantic web, especially Metaverse. David defines Metaverse as the real-time location-aware web. He describes the connected worlds in Metaverse, like the power strip in Wreck-It-Ralph, where the characters from one game could enter several other games. David also noted that Metaverse gives new forms of collaboration for companies, digital assistants, and open markets.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The December LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks

Dennis Yu - Growing Your Business Through Facebook and Instagram Marketing

VSN - Dennis Yu, CTO of BlitzMetrics, believes there is incredible opportunity to generate growth through Facebook and Instagram advertising. Acquiring leads through cheap app installs or $1-3 CPM traffic is not longer viable due to common privacy settings. A more sophisticated and targeted ad campaign approach is needed. Businesses must learn to utilize URL parameters and the conversion APIs built into marketing automation systems to acquire actionable data. Dating sites must register and have their creatives preapproved before use. Dennis Yu provides a wealth of knowledge on leveraging Facebook and Instagram marketing for online dating platforms in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks

Sean Lawrence - One-to-Many Video and Gamification Are an Excellent Match

VSN - Sean Lawrence, Director of Product at The Meet Group, has led the development of the company's video and gamification projects. Integrating gamification activities into live streaming video has stimulated the growth of customer engagement on The Meet Group's platforms. According to his experience, there are six ideals of gamification:

1. Comprehension - Does the user understand the feature?
2. Joy - Does the feature bring joy to the user?
3. Motivation - Will the user want to use the feature again?
4. Achievement - Is there a sense of accomplishment?
5. Cooperation - Are the viewers and streamers connecting?
6. Challenge - Does it prompt users to work towards new rewards?

The Meet Group has further leveraged virtual gifting into the gamification concept to drive engagement and monetization for streamers and audiences alike. Sean Lawrence provides intriguing insights into the application of gamification to streaming video for online dating platforms in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by vPaaS by The Meet Group, RealMe, FaceTec, Women in Dating & Courtland Brooks.

Geoff Cook - Live Streaming Video Adds Social Entertainment to Online Dating

LTR - Apr 26 - Technological innovations like live streaming video and AI will continue to improve user engagement and drive growth in the online dating industry, according to Geoff Cook, CEO of The Meet Group and General Manager Video for ParshipMeet Group. These technologies have enabled The Meet Group to significantly increase the average lifetime of its users as well as their willingness to spend. The company's live video network hosts 8.9 million viewers per month and has experienced 185% YoY growth. Through its vPaaS SDK, or video platform as a service, these positive network effects can be integrated into other dating apps. Geoff Cook discusses the benefits of broadcast video for dating apps in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Tim Ash - Increasing Revenues Through the Power of Neuromarketing

LTR - Apr 4 - Neuromarketing is the confluence of psychological study and modern marketing practices to improve revenues. Tim Ash, author of Unleash Your Primal Brain, discusses the influence of evolutionary psychology on digital marketing. According to Ash, many of these principles can be applied without significant changes to business models. The benefits of neuromarketing are realized through optimizing choice, anchoring, and pricing presentation. Tim Ash provides his unique expertise using a case study of Dish Network in the latest video in the LTR Webinar series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The January LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Catherine Connelly - the Journey From myYearbook to The Meet Group

LTR - Mar 4 - Catherine Connelly, Co-Founder and SVP Marketing for The Meet Group, has been instrumental in the growth and development of the company over the past 16 years. During this interview with Mark Brooks, CEO of Courtland Brooks, Connelly recalls the events that inspired her to co-found myYearbook with her brothers Dave and Geoff Cook in 2005. She was just 15 at the time. Following a merger with Quepasa in 2011, the company was rebranded as MeetMe in 2012. Over the following years, they acquired Lovoo, Skout, Tagged, and Growlr to form The Meet Group. The company has embraced video in its products and has championed the use of one-to-many broadcasting in the dating space. Catherine Connelly provides her unique perspective in building an online dating company in the latest video in the LTR Webinar series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The December LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Real Gifts & Courtland Brooks.

Ashley Whillans - Reclaiming Time, Living a Happier Life, and Improving Relationships

LTR - Feb 25 - Over 80% of working adults report feeling "time poor." The added stress of feeling like there is not enough time in the day to accomplish necessary tasks has had negative impacts on health and social relationships. Ashley Whillans, Assistant Professor in Negotiations, Organizations, and Markets at Harvard Business School discusses the importance of making smart decisions to balance time and money. According to research, the detrimental effects of time poverty surpass those of unemployment. The pandemic and working from home have increased the daily workload and aggravates the problem. Professor Ashley Whillans provides several proven strategies to reclaim time to live a happier life in the latest video in the LTR Webinar series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Christof Wittig - Communities Are the Future of Online Dating

LTR CONFERENCE - Feb 2 - High churn, customer acquisition costs, and short user lifecycle are several challenges faced by dating services. According to Christof Wittig, CEO of Hornet, building communities in online dating is an excellent way to improve user experience. He believes that community is the future of dating. Creating places where users can interact around common interests can facilitate long-term user engagement and increasing retention. Christof Wittig explains the benefits of building communities in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Dr. Mari-Sanna Paukkeri - Using Ethical AI to Moderate User Content

LTR CONFERENCE - Jan 28 - Abusive and undesirable content is a persistent issue in online dating and social networks. Dr. Mari-Sanna Paukkeri, CEO of Utopia Analytics, demonstrates the application of ethical artificial intelligence to improve user experience. Machine learning designed to adhere to ethical principles can assist with the moderation of user-generated content. Utopia Analytics has developed an AI-powered service to help businesses enforce community content guidelines. Dr. Paukkeri details the benefits of artificial intelligence and machine learning in the latest video in the LTR conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The December LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.