FIN CHANNEL - Facebook, with 3B MAUs, holds the top position among online social networks worldwide. The platform reached this milestone in just ~13 years, surpassing other platforms like Instagram and YouTube in terms of growth speed. As of January 2022, India boasts the largest Facebook audience base, with ~330M users, followed by the US. The parent company, Meta, encompasses various products, including Instagram, Messenger, WhatsApp, and Oculus. Despite Facebook's dominance, the social media landscape is evolving, with emerging preferences for video-first platforms like TikTok and YouTube among Generation Z users.