YICAI GLOBAL - Tencent Holdings reports a 39% increase in Q3 net profit, reaching CNY 44.9B, attributed to stringent cost controls and a strategic shift to its primary business. The revenue rose by 10% to CNY 154.6B. Tencent's emphasis on controlling costs led to a higher net profit growth compared to revenue growth. The company closed down non-core businesses, including Penguin FM and certain online games, streamlining its focus. Revenue from online advertising and financial technology increased, contributing to notable margin expansion and structural operating leverage.