MARKETING INTERACTIVE - Despite being the 3rd-largest social media platform, Instagram claims the top spot as the favorite among users. ~16% of social media users named Instagram their #1 platform, surpassing Facebook and TikTok. A recent report highlights that 15.7% of users aged 16 to 64 favor Instagram, 1.5% ~6 months ago. Facebook ranks 2nd with a 13% share, losing some popularity since Apr. The report also notes Instagram's increased user engagement, with Android users spending an average of 15 hours and 50 mins monthly on the app.
by Camillia Dass
See full article at Marketing Interactive
