TECH CRUNCH - X (formerly Twitter) has paid out ~$20M to creators participating in its premium program. Creators can earn a share of ad revenue generated from ads served in replies to their posts. To be eligible, users must subscribe to X Premium, have more than 500 followers, and earn ~5M tweet impressions in the last 3 months. This move aims to incentivize creators to engage with their audience and boost conversation on the platform.