TECH CRUNCH - LinkedIn has launched an AI-based tool that suggests different copies of ads to help advertisers create engaging campaigns. The tool utilizes data from the marketer's LinkedIn page and Campaign Manager settings to generate various introductory texts for the ad. Powered by OpenAI models, the feature is currently in a testing phase and available to select customers in North America. LinkedIn plans to expand the tool's functionality, geographical availability, and language support in the coming months.
by Ivan Mehta
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