TECH CRUNCH - Tumblr offered users $8 for two blue checks. If users keep paying Tumblr, they can get even more blue checks. Tumblr's initial rollout of its Post+ subscription rollout was a mess, as users worried how the harsh reality of capitalism would change their fandom paradise. But Tumblr users have proven to be highly willing to pay money for ad-free browsing and shitposting. Tumblr’s mobile app has seen ~$507K in consumer spending since April.