SEEKING ALPHA - TikTok cut its forecasts for revenue from advertising this year to $10B from $12B. However, cutting its forecast suggests that the slowdown in ad-based revenue that is weighing on much of the Internet sector is also weighing on TikTok's business prospects. The rise of TikTok has been given as a reason that META and other social-media companies have seen drops in their DAU, MAU, and ad sales expectations.