ADWEEK - Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs. The new campaign management tool built into Nextdoor's ad platform makes it easy for those agencies to target local neighborhoods or people across multiple markets, and options include increased reach, message amplification and specialized targeting.
by David Cohen
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