MARTECH SERIES - Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide. The median global monthly ad spend among brands rebounded by 18% in Q2 2022, climbing back above $4.2K - a figure close to the year-high level that was seen in Q4 2021. With this quarter's rebound, median monthly ad spend has increased 19% YoY. The median monthly CTR has been steadily decreasing over time, dipping below the 1% mark in Q1 2022. Meanwhile, CPC remains relatively stable despite some fluctuations in recent quarters, hitting $0.20 in Q2 2022.
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