EDF - Pinterest is the first major social media platform to ban content that denies climate change applying to both posts and ads. Since Pinterest's announcement, Twitter has prohibited ads that contradict the scientific consensus on climate change and taken steps to limit spam tweets. There are up to 1.36M views of climate misinformation every day on Facebook, according to one study. The Climate Disinformation Coalition, of which EDF is a founding member, is keeping up the pressure on Meta, Twitter, and others to follow Pinterest's lead.