LinkedIn Is a Major Growth Driver for Microsoft

WEBPRONEWS - It is revealed that LinkedIn is now one of Microsoft's biggest growth drivers. The Business & Productivity segment (comprised of Office Products, LinkedIn, and Dynamics) makes up 32.1% of its total revenue in 2021. While LinkedIn only represents a small percentage at 11% of the selected Social Networking Sites' total users, compared to Facebook and Instagram, which has a higher growth rate in terms of average revenue per user, LinkedIn had a stable average ARPU growth of 23% since 2017. LinkedIn's value to Microsoft is also driven by the results it delivers, providing 4.4x higher cost-per-click than Facebook, 12.84x higher than Twitter, and 0.48x higher than Instagram. Similarly, is 277% more effective at lead generation than Facebook and Twitter.