TikTok Partners With Some Brands to Make Them Easier to Reach Users

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TikTok Partners With Some Brands to Make Them Easier to Reach Users

TECH CRUNCH - TikTok is extending its Marketing Partner Program to add new content marketing partners. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch. The launch comes as TikTok has been looking for ways to help brands better reach users on its platform.