TECH CRUNCH - Pinterest announced it was more than doubling its initial investment in its Creator Fund with an additional $1.2M in cash grants, ad credits, and other creator resources for underrepresented groups. With the Creator Fund's expansion, Pinterest will invest in creators across quarterly cycles and focus on content areas, including Fashion/Beauty, Wellness, Lifestyle/Home, and Food. The first of the four cycles in 2022 will focus on fashion and beauty and see Pinterest working for the first time with a brand partner, L'Oréal USA.
by Sarah Perez
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