BUSINESS MATTERS - May 18 - Retailers' goal on TikTok is to get a young audience. According to official figures, 41% of TikTok accounts are between 16-24 years old. Content creation on TikTok is less expensive than on other social networks, says the Marketing Director of Allo Group. The managing partner of Prcom previously stated that when generating cool content on the platform, the audience quickly gathers and grows much easier than other social networks. A tool named Gen Z Career Service is tested, and soon it will help brands hire new employees.