LTR - Apr 4 - Neuromarketing is the confluence of psychological study and modern marketing practices to improve revenues. Tim Ash, author of Unleash Your Primal Brain, discusses the influence of evolutionary psychology on digital marketing. According to Ash, many of these principles can be applied without significant changes to business models. The benefits of neuromarketing are realized through optimizing choice, anchoring, and pricing presentation. Tim Ash provides his unique expertise using a case study of Dish Network in the latest video in the LTR Webinar series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The January LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.
