IANS - Apr 26 - Instagram Reels is bringing ads to Reels in few countries, including India. The full-screen ads will be arriving first in India, Germany, Brazil, and Australia before landing in more countries in the coming months. The spots are similar to Instagram's ads for Stories. Ads can run up to 30 seconds, and users can interact with them the way they would with organic posts (including skipping them altogether). Ads can also include "shop now" buttons.