TECH CRUNCH - Feb 2 - Following its $16 million Series B last fall, event discovery network IRL is launching a new website that adds more social features around events, including profiles, chats, and the ability to join group events. With the changes, users will also be able to receive personalized event recommendations, participate in group events, as well as talk about events with their friends, across both web and mobile. The combined efforts make IRL.com feel less like an online event search engine and more like a real social network. The company also last year redesigned its mobile app to make it easier for users to find new events to attend remotely. The company now reports ~10M monthly active users, and its group messaging feature has been growing at ~30% MoM since August. Today, there are ~30M chats sent on IRL per day, with ~1B chats that have been sent to date, IRL founder and CEO Abraham Shafi says.
by Sarah Perez
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