TECH IN AFRICA - Jan 21 - Umwuga (based in South Africa) is a worker-first social network helping semi and mid-skilled workers build their reputations so as to enable them to get easily hired. Meanwhile, employers get people they can also trust. Umwuga was launched in Dec 2020 by Nasi Rwigema and targets cleaners and other handy persons across Johannesburg. Since its launch, the company remains laser-focused on serving domestic housekeepers, handymen/women, and the household individuals who employ them in Johannesburg. The company's expansion plans are now geared towards occupations it supports and regions that drive the market thickness. The startup’s regional expansion will maintain an emerging markets focus.