NEWSWIRE CA - Jan 15 - Q India, the company's Hindi language youth-oriented channel available in and on ~650M homes and devices in India, has reported surging mobile viewership growth from a partnership formed with the new fast-growing app Chingari. The Chingari app was initially launched in 2018, with @theqofficial channel going live in Q4 2020. Chingari saw its user base explode exponentially when TikTok became banned in India in June 2020. The Chingari app is now available to ~45M users in India. The Q India launched on the Chingari app offering clips and short-form versions of programming from the channel. The app has established a remarkable daily average viewer engagement time of 59 mins and has ~100M videos viewed on the platform daily.
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