COINDESK - Jan 13 - Digital avatar and social networking platform IMVU announced the launch of its VCOIN digital token after getting the green light from the U.S. Securities and Exchange Commission (SEC) late last year. VCOIN is an Ethereum-based ERC-20 token that can be exchanged both on and off IMVU's platform. Users will be able to buy goods and services with the digital tokens on IMVU's platform, while earners will be able to convert tokens into cash if desired.The token will be sold initially at a rate of 250 VCOIN for $1, or $0.004 per token.