FAST COMPANY - Oct 15 - Nextdoor was founded in 2010 by 7 friends, most who'd worked at Shopping.com. Before the pandemic, Nextdoor was known for its role in racial profiling and over-policing. Soon after the company announced a funding round in 2015 that valued it at ~$1B, an article reported that black residents walking in neighborhoods were often photographed and posted on the site as suspicious. Sarah Friar, Nextdoor's CEO from 12/18, tried to outrun Nextdoor's reputation and transform the company into a mktg channel for local businesses. Nextdoor released a Help Map for neighbors to post lists of what they needed (during covid) so others could fulfill them. They saw an 80% monthly surge in DAU. In 9/19, Nextdoor introduced Kindness Reminder, which checks to see if a user's post has words in it that in the past tended to be flagged as abusive, and then asks them to rephrase before it's uploaded and got a 30% reduction in reported content. The company is not yet profitable.