DIGITAL INFORMATION WORLD - Sep 10 - According to Globalwebindex's US and UK survey, 60% of respondents said that they use TikTok to find entertaining content, while 45% said that they use the platform to fill up their spare time. On the other hand, 28% of TikTok users use it for new ideas, and 24% visit the platform to learn how to do new things. 28% use the app to express themselves and 11% to get famous. The report also explains why brands use TikTok. 34% of professionals use the platform to directly communicate with consumers, while 33% use TikTok to share general updates, and 26% use TikTok for selling purposes.