PAID CONTENT - Sep 6 - The diversified search, email and portal firm Mail.ru Group has seen half-year user payments from its community services rocket 107% since last year to 3.2 billion rubles ($98.5M) – becoming its biggest single revenue line. “The main driver of this growth is the increase of paying user engagement,” said CEO Dmitry Grishin, "especially in virtual gifts and services, as well as in our API platform and self-developed social games.” The payments are coming from the Odnoklassniki social network, My World social service, love.mail.ru dating site and from social games Mail.ru syndicates to third parties. Display ad revenue grew 30.2%. Company net profit hit 4 billion rubles ($123M).
by Robert Andrews
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