TECH CRUNCH - Jun 14 - With a massive membership of more than 230
million gamers, one of the biggest challenges that social game company
Zynga faces is keeping up its growth. One of the secrets to its success
is the ability to use its existing hits (Farmville, Texas HoldEm Poker,
Mafia Wars, etc.) to cross-promote new games and help launch those
games. Last week, Zynga introduced its latest game, FrontierVille.
Zynga CEO Mark Pincus reports, “FrontierVille is the most successful
launch we’ve ever had.” More than 100,000 people tried the game the
first day, with roughly half of those coming from blogs and news sites. FULL ARTICLE @ TECH CRUNCH
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