MAD.CO.UK -- Sep 6 -- This fall, Bebo will launch a new interactive drama series called Sofia's Diary. The series, developed with Sony Pictures, will use multiple mediums to tell the teenage protagonist' story, including blogs, videos, and mobile TV. Users will engage directly with Sofia through her profile. Bebo's last drama, KateModern, attracted 3 million views in its first 8 weeks. FULL ARTICLE @ MAD.CO.UK