TECH CRUNCH - TikTok is hunting for partners to launch its live shopping offering in the US as it is looking to outsource operations for these features. The company has been talking with California-based TalkShopLive to provide infrastructure for live shopping features on TikTok. This tech will allow creators and brands to sell goods through videos on the platform. TalkShopLive takes a 10% commission from sellers for providing its services, and TikTok is likely to cover that cost for the project's initial phase.
TikTok Is Said to Be Launching Live Shopping in the US
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YouTube Is Asking Some Users to Purchase a Premium Subscription to Watch in 4K
TECH CRUNCH - YouTube's Premium paid subscription might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. Users across Reddit and Twitter noted that YouTube had asked them to upgrade to the premium tier to watch videos in 4K. It's not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution.
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BeReal Gets Its Own Saturday Night Live Skit
TECH CRUNCH - In the "Saturday Night Live" season premiere, the sketch comedy writers ask: What if the BeReal goes off while you're committing a crime? The three-minute skit gives a pretty straightforward explanation of what the app is, why it's garnered 50 million downloads so far and why it's so popular that TikTok completely copied it.
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OneFootball Acquires Gloria, a Soccer-Centric Social Network
SPORT TECHIE - Germany-based soccer media giant OneFootball has acquired Gloria, a soccer-centric social network whos. The deal will help grow women's soccer content on OneFootball, while Gloria's founder Victoire Cogevina has become VP of Women's Football at OneFootball. OneFootball has ~100M active users globally and features live scores, news, and stats in addition to regional rights to live stream matches from top leagues.
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Twitch Is Testing 'Elevated Chats' to Highlight a Message
TECH CRUNCH - Twitch is testing one new way for streamers to bring in cash from their most committed followers in the form of "elevated chats," which let viewers pay to highlight a chat message and keep it visible for a set amount of time. Twitch's elevated chats will get user's message featured for a longer interval, starting at $5 for 30 secs and going up to $100 for 2.5 mins in the spotlight.
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Twitter Doubles Its Israel Sales Team
GLOBES - Federico Paderni, managing director of Twitter in Israel, insists that the social network is not making money from the elections in Israel or anywhere else in the world. Twitter policy prohibits posting political ads on its social network in general and particularly on election days. The company also has decided to double the sales team serving Israeli customers. Twitter is seeing global growth in the number of its communities, including those relevant to Israeli advertisers.
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TikTok Breaks Records as Top Grossing App in Q3
TECH CRUNCH - Consumers reduced their mobile app spending in Q3 of 2022 by ~5%, but the social video app TikTok just delivered another record-breaking quarter on this front. TikTok's global app along with Douyin on iOS together retained the position as the top-grossing non-game app across the App Store and Google Play combined, with ~$914.4M in consumer spending in the quarter.
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Twitter Is Rolling out Podcasts to Blue Subscribers on Android
TECH CRUNCH - Twitter is rolling out its redesigned Spaces tab, which includes podcasts, to Twitter Blue subscribers on Android. The Android launch comes a few weeks after Blue subscribers on iOS got access to podcasts and the redesigned Spaces tab. The redesigned Spaces tab introduces personalized hubs for users called “Stations” that group content together based on different topics.
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Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform
ADWEEK - Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs. The new campaign management tool built into Nextdoor's ad platform makes it easy for those agencies to target local neighborhoods or people across multiple markets, and options include increased reach, message amplification and specialized targeting.
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